Head of Brand

📋 Description

• • As Head of Brand at Firecrawl Inc., you will own how the company shows up in the world — defining positioning, voice, social presence, launch copy, and all brand touchpoints to ensure the developer audience understands, trusts, and chooses Firecrawl over competitors.
• • Day to day, you will write and ship launch copy, product announcements, website updates, and social posts; grow and manage presence on Twitter/X and LinkedIn by building community and point of view; run competitive analysis to craft differentiated messaging; partner directly with founders and product to align brand with roadmap and GTM; shape the content calendar; and think about discoverability beyond SEO, including how LLMs surface and recommend tools.
• • Firecrawl is a fast-growing developer tools company that extracts web data into LLM-ready markdown or structured data via a single API call. With 8 figures in ARR and 100k+ GitHub stars in just over a year, it’s a small, technical team building essential AI-era infrastructure, shipping fast and deep.
• • In this role, you will sharpen your ability to write for technical audiences, build brand in the AI infrastructure space, influence product positioning at the founder level, and gain end-to-end ownership of brand strategy and execution in a high-impact, fast-moving environment.