Head of Creative Strategy & Social

Inbeat Agency Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• As Head of Creative Strategy & Social at Creative Milkshake, you will serve as the creative conscience of the studio, ensuring every piece of content meets high standards of performance and quality across Meta and TikTok for DTC brands.
• You will own creative quality end-to-end by setting standards, reviewing storyboards and final ads, building review frameworks, and developing an ad example library to codify what makes great UGC ads.
• You will bridge strategy and production by translating briefs into executable direction, running pre-production alignment sessions, and fixing handoff breakdowns between teams.
• You will drive platform and trend intelligence by maintaining a current pulse on TikTok and Meta, feeding actionable insights to strategists, and applying a production lens to trends using AI tools in ideation.
• You will support key client relationships by leading creative input for VIP accounts, joining kick-off sessions, and helping set accurate creative expectations to reduce revision cycles.
• You will represent Creative Milkshake externally by approving the agency’s own social content and portfolio, shaping how the studio’s work is presented to the world.
• You will join a remote-first, close-knit team of ~34 people across the Netherlands, Philippines, South Africa, Spain, and beyond, now part of the FieldTrip group, growing in ambition and client complexity.
• You will help evolve the studio from UGC-first content toward elevated branded formats over the next 1–2 years, shaping creative culture from within.
• You will thrive if you love the craft of short-form social content, want to raise weekly output quality through instinct and expertise, and energize from a fast-moving, collaborative team that cares deeply about the work.

🎯 Requirements

• 4–8 years of experience in performance creative, creative strategy, or content production at a social-first agency, DTC brand, or UGC studio
• Proven ability to work across both creative strategy and production, understanding what storyboards need for shoots to succeed and what shoots can realistically deliver
• Deep, current relationship with TikTok and Meta, including personal platform use and the ability to speak specifically about formats, hooks, edit pacing, and performance signals
• High EQ and collaborative instincts, earning trust through expertise and presence rather than title, with comfort in ambiguity and fast-paced, evolving environments

🏖️ Benefits

• Standard Creative Milkshake stipends covering mental health, healthcare, and internet
• 21 days PTO + 7 paid sick days, plus company closure for 2 weeks at year-end (estimated December 22 – January 5)
• Maternity/paternity leave, yearly salary review, and long service incentives starting from 2 years of service

Skills & Technologies

Remote

Degree Required

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Inbeat Agency Inc.

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About Inbeat Agency Inc.

Inbeat Agency is a Montreal-based micro-influencer marketing company that connects consumer brands with curated networks of social media creators. The agency develops data-driven campaigns across TikTok, Instagram, and YouTube, offering managed services that include creator discovery, content strategy, paid amplification, and performance analytics. Its proprietary platform identifies creators using audience and engagement metrics, streamlining collaboration workflows and ensuring brand safety. Clients span direct-to-consumer, fashion, beauty, and mobile app sectors. Founded in 2019, the company operates globally while maintaining a focus on scalable, performance-oriented influencer programs that drive measurable acquisition and ROI for growth-stage brands.

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