Head of Creative: Visual AI and Strategic Partner Launches

📋 Description

• • OpenAI is at the forefront of artificial intelligence, driven by a foundational belief that AI should benefit all of humanity. Our creative team plays a pivotal role in bridging the gap between groundbreaking research and public understanding, ensuring that the profound implications of our work are communicated effectively and accessibly.
• • We operate in a dynamic and evolving landscape, akin to exploring an uncharted frontier. Our mission is to navigate this uncertainty, shaping the narrative around AI development in a way that is both grounded and deeply human. This involves crafting compelling campaigns, impactful product launches, insightful films, robust brand systems, and innovative content that defies easy categorization.
• • This role is designed for individuals who are eager to contribute to building something significant from its inception, influencing how transformative technology is perceived and integrated into society.
• • We are seeking an accomplished Creative Director to spearhead the visual identity and strategic communication of OpenAI’s pioneering visual AI models and tools. This leadership position will span across all marketing initiatives, encompassing product launches, overarching storytelling efforts, engaging campaigns, rich content creation, and immersive experiences that vividly illustrate the synergy between advanced AI and human creativity.
• • This role is uniquely positioned at the nexus of Product Strategy and AI-native Creative Execution. You will collaborate intimately with Product, Research, Marketing teams, and external partners to distill complex, cutting-edge AI capabilities into clear, resonant, and impactful creative work. A key aspect of this role involves defining and shaping how visual AI is understood, experienced, and embraced by a global audience.
• • We are looking for a creative leader characterized by conceptual rigor, exceptional visual and narrative prowess, and a profoundly collaborative spirit. The ideal candidate will possess the ability to establish clear direction amidst inherent ambiguity, inspire and mobilize teams, and consistently elevate the standard for how our advanced models—including Sora, ChatGPT, and other current and future multimodal tools—are represented across all brand and marketing touchpoints.
• • **Key Responsibilities and Contributions:**
• • **Creative Vision & Strategy:** Establish and champion the overarching creative vision for marketing OpenAI’s visual AI models. This includes defining the strategic approach for product storytelling, major launches, integrated campaigns, diverse content formats, and impactful experiential activations.
• • **Defining Excellence in AI Storytelling:** Articulate and embody the standard for “what great looks like” in AI-native storytelling across a spectrum of formats. This encompasses video, motion graphics, interactive experiences, and emerging digital mediums, ensuring innovation and impact.
• • **Translating Complexity into Clarity:** Skillfully translate complex product capabilities and significant research breakthroughs into accessible, human-centric creative frameworks, compelling narratives, and breakthrough concepts that resonate culturally and emotionally.
• • **End-to-End Creative Leadership:** Oversee the entire creative process, from initial strategy development through to final execution. This ensures that creative ideas maintain their integrity and strength as project constraints, inputs, and timelines evolve.
• • **Upholding Craftsmanship and Coherence:** Instill and maintain an exceptionally high standard for creative craft, conceptual depth, narrative quality, and overall coherence across all creative outputs, ensuring a unified and impactful brand presence.
• • **Product & Research Collaboration:** Cultivate robust relationships with Product and Research teams to transform technical possibilities into tangible creative opportunities. This involves shaping compelling demos, impactful showcases, and innovative proof-of-concept examples that set the benchmark for the broader AI ecosystem.
• • **Strategic Partner Launch Leadership:** Lead the visual creative strategy and narrative development for strategic partner launches. This requires translating complex joint value propositions into clear, inspiring, and consistent narratives disseminated across both partner and OpenAI channels.
• • **Showcase and Demonstration Design:** Design and direct the creation of high-impact partner-facing showcases and flagship examples. This includes producing demo films, fostering creator collaborations, and developing interactive experiences that credibly demonstrate AI capabilities and unlock creative potential.
• • **Product Design Integration:** Partner closely with Product Design teams to infuse narrative and brand perspectives into user-facing experiences where appropriate, ensuring seamless cohesion between the product’s inherent expression and the marketing’s storytelling efforts.
• • **Creative System Development:** Shape the visual presence of OpenAI’s visual models in the world by developing distinctive creative systems. This includes defining visual language, motion principles, editorial style, scalable formats, and innovative tool-informed workflows.
• • **Fostering a Learning Culture:** Cultivate an environment of continuous learning through hands-on creation. Implement regular demos and show-and-tell sessions that empower the team to build confidence with AI tools while preserving craft, originality, and individual authorship.
• • **Strategic Balance:** Effectively balance high-level strategic thinking with hands-on creative involvement, discerning when to provide direction and when to actively participate in the creative execution.
• • **Navigating Ambiguity:** Manage ambiguity, competing priorities, and high-stakes environments with exceptional clarity, composure, and strategic foresight.
• • **Stakeholder Partnership:** Serve as a trusted creative partner to cross-functional teams and executive stakeholders, ensuring that all creative endeavors are strategically aligned with overarching company objectives.