Job Overview
Location
San Francisco (HQ)
Job Type
Full-time
Category
Software Engineering
Date Posted
June 4, 2026
Full Job Description
đź“‹ Description
- • Lead the creation and execution of Substack’s product-led creator marketing narrative to position Substack as the definitive platform for independent writers, podcasters, and cultural creators.
- • Build a 0-to-1 creator marketing function from the ground up, including team structure, processes, and infrastructure, with a focus on leveraging AI to scale high-craft storytelling.
- • Identify and amplify authentic creator success stories that demonstrate the power of Substack, transforming individual wins into cultural signals that resonate across press, social media, and creator communities.
- • Own the end-to-end creator inbound funnel—from narrative development to conversion—ensuring messaging reaches the right audiences through the most effective channels and drives paid subscriptions and app adoption.
- • Collaborate cross-functionally with Product, Communications, and Partnerships teams to align internal and external messaging, ensuring coherence in how Substack’s value proposition is articulated to creators.
- • Develop and manage campaigns, programs, and content initiatives that establish Substack as a persistent, authoritative voice in the cultural conversations where creators make platform decisions.
- • Define and measure success through metrics tied to creator acquisition, engagement, retention, and advocacy, ensuring every marketing effort connects story to measurable business outcomes.
- • Serve as a thought leader internally and externally, shaping how Substack’s mission and product features are understood by creators, journalists, and industry stakeholders.
- • Build and lead a small, high-performing team focused on narrative, brand identity, and creator outreach, prioritizing quality, originality, and cultural relevance over volume.
- • Partner with the Head of Partnerships and Head of Brand/Editorial to co-create initiatives that earn Substack a seat at key industry tables and cultural moments relevant to independent creators.
- • Translate product capabilities into compelling, creator-centric narratives that inspire action, emphasizing independence, ownership, and direct audience relationships over advertising-driven models.
- • Maintain deep empathy for creators’ motivations, decision-making processes, and trust signals, ensuring all marketing efforts feel authentic, respectful, and aligned with creator values.
- • Establish systems to track, analyze, and iterate on what makes a platform story compelling to creators, using data to inform narrative strategy without compromising creative integrity.
- • Champion Substack’s unique position in the AI era by highlighting how the platform enables original, human-driven content that stands apart from algorithmic noise and legacy media gatekeeping.
- • Ensure all marketing activities reflect Substack’s core belief: that culture should be shaped by creators, not by platforms optimized for engagement at the expense of quality.
🎯 Requirements
- • Proven experience leading creator marketing, product marketing, or platform storytelling at a senior level within a media company, tech platform, or agency
- • Demonstrated ability to build and lead a function from 0-to-1, including team development and operational infrastructure
- • Deep understanding of how creators make decisions, what earns their trust, and how narrative drives conversion in independent publishing
- • Track record of connecting creative storytelling to measurable business outcomes like inbound growth, subscription conversion, and community advocacy
- • Experience working closely with product teams to shape narrative around features before launch, not just react to them post-release
- • Prior experience as a writer, journalist, or direct collaborator with creators (preferred)
🏖️ Benefits
- • Market-competitive salary ranging from $250,000 to $310,000
- • Equity compensation for all full-time roles
- • Exceptional benefits package (specifics not detailed but implied as comprehensive)
- • Opportunity to shape the cultural narrative of a platform at a pivotal moment in media evolution
- • Work in a mission-driven environment focused on enabling independent expression and alternative business models for creators
- • Collaborate with a team passionate about building a better, ad-free future for content and communities
Skills & Technologies
Go
React
Onsite
$250k-310k
About Substack Inc.
Substack operates a publishing platform that lets writers send digital newsletters and charge subscription fees. Founded in 2017, the company provides email distribution, website hosting, payment processing, analytics and design tools, enabling independent journalists and subject experts to earn revenue directly from readers while retaining ownership of their content and subscriber lists.
Get more remote jobs like this
Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.
Newsletter
Weekly remote jobs and featured talent.
No spam. Only curated remote roles and product updates. You can unsubscribe anytime.
