Head of Customer Marketing

Henry Schein, Inc.

Job Overview

Location

United Kingdom - Remote

Job Type

Full-time

Full Job Description

📋 Description

• Drive Dentally’s growth by ensuring customers activate faster, adopt more value, stay longer, and grow with us.
• As we scale across the UK, Australia, New Zealand, and Canada, long-term success depends on maximising the value of our customer base.
• Bring together lifecycle marketing, community, and advocacy to improve retention, influence expansion, and build long-term customer loyalty.
• Working closely with Product Marketing, Sales, and Customer Success, turn customer marketing into a measurable growth engine supporting activation, retention, and expansion while strengthening Dentally’s reputation and customer advocacy as we grow internationally.
• Own Dentally’s customer marketing strategy across lifecycle marketing, community, and advocacy, aligned to the Grow pillar.
• Set clear priorities and roadmaps to drive activation, adoption, retention, and expansion outcomes.
• Partner with product, sales, and customer success to drive feature adoption and maximise customer value.
• Own performance across retention, adoption, expansion influence, community engagement, and advocacy outputs.
• Personally lead high-impact initiatives where strategic oversight or cross-functional leadership is required.
• Lead and develop a high-performing customer marketing team, motivating and inspiring your team to reach and exceed all set targets and KPIs.
• Coach team members in best practices, fostering a culture of continuous development.
• Ensure all team members have clear, up-to-date Individual Development Plans (IDPs), and receive regular performance reviews and meaningful 1:1 conversations.
• Maintain a trusting, collaborative environment, enabling the team to thrive.
• Lead recruitment efforts for your team, identifying and hiring top talent.
• Promote an inclusive and diverse culture, in line with Henry Schein One values.
• Experience leading customer marketing, lifecycle marketing, or retention-focused growth in a B2B SaaS environment.
• Strong commercial acumen, with a track record of influencing retention, expansion, or revenue KPIs.
• Experience building scalable lifecycle programmes that drive adoption and customer value.
• Experience developing community and advocacy initiatives that support brand and growth.
• Proven ability to lead cross-functionally across Product, Sales, and Customer Success.
• Experience operating as a player–manager, setting direction while stepping into execution when required.
• Clear, confident communicator able to influence senior stakeholders.
• Customer-first mindset with a focus on long-term value and sustainable growth.
• Diversity at Henry Schein One is all about you being you. Diversity and inclusion are integral to every aspect of our business, we push boundaries fuelled by a diverse set of voices and a desire to make a difference. We are proud to be an equal-opportunity employer. All qualified candidates are considered without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. We welcome everyone to our team; we foster creativity and ambition throughout our business.
• Everyone at Henry Schein One is encouraged to live and demonstrate our core values: Working as one, Making it easy, Caring about care, Making it happen.
• Henry Schein is committed to the principle of equal opportunities in employment in all spheres of its operation. Henry Schein UK Holdings strives to operate a policy of equal opportunity and not discriminate against any person gender, race, colour, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or any other characteristic protected by law.

🎯 Requirements

• Experience leading customer marketing, lifecycle marketing, or retention-focused growth in a B2B SaaS environment.
• Strong commercial acumen, with a track record of influencing retention, expansion, or revenue KPIs.
• Experience building scalable lifecycle programmes that drive adoption and customer value.
• Experience developing community and advocacy initiatives that support brand and growth.
• Proven ability to lead cross-functionally across Product, Sales, and Customer Success.

🏖️ Benefits

• Competitive salary.
• Opportunity to work with a diverse and inclusive team.
• Access to training and development opportunities.
• Flexible working arrangements.
• Comprehensive benefits package.

Skills & Technologies

Remote

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Henry Schein, Inc.

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About Henry Schein, Inc.

Henry Schein, Inc. is a Fortune 500 distributor of healthcare products and services to office-based dental, animal health, and medical practitioners. Founded in 1932 and headquartered in Melville, New York, the company supplies pharmaceuticals, equipment, software, and practice-management solutions across more than 30 countries. Its offerings include infection-control products, diagnostic equipment, vaccines, and financial services, supported by a global logistics network and value-added consulting. The firm also operates continuing-education programs and sustainability initiatives, serving approximately one million customers while emphasizing efficient supply-chain management and integrated technology platforms for healthcare practices.

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