Job Overview
Location
Remote United States
Job Type
Full-time
Category
Marketing
Date Posted
March 24, 2026
Full Job Description
đź“‹ Description
- • As the Head of Demand Generation at PAR Technology Corporation, you will serve as a strategic and hands-on leader responsible for building and optimizing programs that accelerate pipeline creation, improve conversion rates, and drive measurable revenue impact across the company’s restaurant technology portfolio. This role is critical to PAR’s growth engine, blending high-level strategy with active execution to ensure marketing initiatives directly support company-wide revenue goals and strengthen the predictability and scalability of the sales funnel.
- • You will lead the planning and execution of demand generation programs across digital, paid media, ABM, events, and content, continuously optimizing campaign performance through testing, segmentation, and funnel analysis. You will partner closely with SDR leadership to align outbound prospecting with marketing campaigns, provide messaging frameworks and enablement materials to improve SDR productivity, and own lifecycle marketing programs that support enterprise onboarding, corporate-to-franchisee adoption, and cross-sell/upsell of Operator Cloud products.
- • You will oversee digital marketing programs including SEO, SEM, paid social, website optimization, and e-commerce funnels, testing and refining digital pathways to increase self-service adoption and reduce manual sales touchpoints. You will work with Sales, Customer Success, and Product Marketing to develop targeted cross-sell and upsell plays by segment and product pairing, and implement a performance framework that ties marketing activities to pipeline, revenue, and ROI, tracking CAC, conversion rates, ASP lift, and customer lifetime value to guide investment decisions.
- • You will lead and mentor a team of growth marketers, foster a culture of accountability, experimentation, and results, and set clear KPIs tied to revenue impact and operational excellence. You will partner with Product Marketing and Sales to ensure messaging, positioning, and offers support growth objectives, collaborate with Revenue Operations and Marketing Operations to leverage analytics tools for reporting, forecasting, and optimization, and manage influencer, consultant, and partner-driven marketing programs to increase RFP volume and opportunity creation.
- • PAR Technology Corporation is a leader in restaurant technology with over four decades of innovation, empowering more than 100,000 restaurants in over 110 countries to create lasting guest connections through Unified Customer Experience solutions that combine point-of-sale, digital ordering, loyalty, back-office software, and industry-leading hardware. The company’s 'Better Together' ethos drives cross-functional collaboration and innovation, offering a mission-driven environment where your work directly contributes to scaling technology that helps restaurants thrive in a competitive market.
- • In this role, you will have the opportunity to shape and scale a predictable, scalable revenue engine at a publicly traded company with significant market presence, gaining deep expertise in B2B SaaS marketing within the restaurant technology sector while developing leadership skills in cross-functional influence, data-driven decision-making, and team mentorship. You will be positioned to drive measurable impact on pipeline, revenue, and customer lifetime value, with clear pathways to influence GTM strategy and contribute to PAR’s long-term growth trajectory.
🎯 Requirements
- • 8–10+ years of B2B SaaS or technology marketing experience with a proven track record of driving measurable revenue impact
- • MUST HAVE experience in restaurant technology, POS, payments, fintech, or operator-focused platforms
- • Expertise in demand generation, digital marketing, ABM, SEO/SEM, lifecycle marketing, and marketing attribution
- • Strong command of marketing automation, CRM, and digital platforms (Marketo/Pardot, Google Ads, paid social, ABM tools, SFDC, Gong)
- • Demonstrated ability to collaborate cross-functionally and influence without authority
- • Strong people leadership skills with experience managing high-performing teams
🏖️ Benefits
- • Base salary range of $170K-$185K, plus bonus and equity package
- • Fully remote position based in the United States
- • Opportunity to work with a mission-driven company powering technology for over 100,000 restaurants globally
- • Access to professional growth and leadership development in a high-impact, data-focused marketing role
- • Collaborative, innovative culture rooted in PAR’s 'Better Together' ethos and commitment to excellence
Skills & Technologies
Remote
$170k-185k
About PAR Technology Corporation
PAR Technology Corporation provides cloud-based point-of-sale and back-office software, integrated hardware, and professional services for restaurants and retail chains worldwide. The Brink POS and PAR Data Central platforms manage orders, inventory, labor, and customer engagement across corporate and franchise locations, while rugged terminals and kitchen systems ensure reliable operations. Founded in 1968, the company supports multi-unit brands such as Taco Bell, Subway, and Arby’s with scalable solutions, analytics, and 24/7 support to improve efficiency and guest experience.
Get more remote jobs like this
Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.
Newsletter
Weekly remote jobs and featured talent.
No spam. Only curated remote roles and product updates. You can unsubscribe anytime.
