Head of Digital

📋 Description

• • The Head of Digital leads BSQ Group's digital infrastructure, website performance, and data intelligence.
• • This is a technically-grounded leadership role responsible for ensuring our growing portfolio of websites - currently four, scaling to six - are optimised for performance, conversion, and user experience.
• • The ideal candidate will understand how marketing and digital interact, can translate data into actionable insight, and is experienced in leading SEO, analytics, and digital product delivery.
• • Website experience is non-negotiable.
• • Take overall accountability for the performance, reliability, and growth of BSQ Group's website portfolio.
• • Ensure all websites are optimised for speed, UX, accessibility, and conversion across desktop and mobile.
• • Manage the expansion from 4 to 6 websites, including planning, delivery, and ongoing performance management.
• • Own design and front-end delivery in collaboration with shared designers and developers.
• • Lead the SEO Director and Technical SEO Specialist to deliver measurable organic growth.
• • Set the technical SEO roadmap including site architecture, crawlability, indexation, and schema.
• • Ensure alignment between technical SEO and the content strategy led by the Head of Marketing.
• • Stay ahead of algorithm changes and search landscape shifts, adapting strategy accordingly.
• • Own the CRO programme across all websites — hypothesis generation, A/B testing, and implementation.
• • Work closely with designers, developers, and the data team to build and prioritise a testing roadmap.
• • Drive improvements in on-site conversion metrics and funnel efficiency.
• • Own the analytics infrastructure — ensuring accurate, reliable tracking across all digital properties.
• • Build dashboards and reporting frameworks that give the business a clear view of performance.
• • Partner with the Head of Marketing to create a joined-up view of the full customer acquisition journey.
• • Translate complex data into clear commercial insight for senior stakeholders.
• • Own and evolve the digital tools and technology stack, ensuring it supports business growth.
• • Identify, evaluate, and implement platforms and tooling to improve operational efficiency and performance.
• • Maintain governance and documentation of systems, integrations, and data flows.
• • Work with the design and development teams.
• • Work closely with the product team to ensure clear boundaries and effective handoffs between digital and product.
• • Contribute to ecommerce strategy and growth planning at a senior level.
• • Significant hands-on experience in a digital, ecommerce, or growth-focused environment.
• • Proven website ownership experience - understanding of UX, front-end delivery, and website performance at depth.
• • Strong SEO knowledge - able to lead and challenge both strategic and technical SEO specialists.
• • Experience owning or leading CRO programmes with demonstrable results.
• • Highly data-literate: experienced with analytics platforms (GA4, Looker Studio, or similar) and attribution modelling.
• • Ecommerce background - understands transactional funnels, on-site conversion, and digital acquisition.
• • Experience managing or working alongside designers and front-end developers.
• • Ability to manage multiple websites or digital properties concurrently.
• • Marketing literacy - understands content, paid media, and affiliate well enough to collaborate effectively with the Head of Marketing.
• • Experience with technical integrations, APIs, or web development fundamentals.
• • Familiarity with company formation, legal services, fintech, or similar regulated/niche verticals.
• • Competitive salary and comprehensive benefits package.
• • Hybrid working model.
• • Real opportunities for progression as the business scales.
• • The chance to influence both customer experience and product development.
• • A culture that values ownership, impact, and continuous learning.
• • 1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace.
• • We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity.
• • We encourage individuals from all backgrounds to apply.
• • If you have a disability or special need that requires accommodation, please let us know.