Job Overview
Location
San Francisco (Remote)
Job Type
Full-time
Category
Marketing
Date Posted
May 3, 2026
Full Job Description
đź“‹ Description
- • As Head of Digital Experience & Conversion Rate Optimization at Maximus Tribe, you will architect and optimize the entire pre-conversion customer journey to drive exponential organic growth and industry-leading conversion rates, serving as a key strategic voice in shaping both acquisition and post-conversion experiences.
- • You will own the Maximus marketing website as the primary conversion engine, lead the migration from Sanity CMS to Webflow, build and run a scaled test-and-learn landing page program, leverage AI tools for rapid site updates, optimize site performance, implement personalization strategies, and establish aggressive targets for conversion rates and cost per acquisition.
- • Maximus is a mission-driven, profitable consumer performance medicine telehealth company with 8-figure ARR, doubling year over year, backed by $15M from top Silicon Valley VCs including Founders Fund and 8VC, providing men and women with content, community, and clinical support to optimize health, wellness, and hormones.
- • You will learn to influence product decisions through customer insights, build robust measurement frameworks across the full funnel, mentor lifecycle marketing and design talent, partner with engineering and product teams to align acquisition strategies, and present performance updates to executive leadership while fostering a culture of experimentation and data-driven decision making.
🎯 Requirements
- • 7+ years of digital marketing experience with deep expertise in conversion optimization and organic growth, including 5+ years owning a digital experience function in direct-to-consumer environments
- • Demonstrated AI proficiency; comfortable using AI coding and productivity tools (e.g., Claude, Claude Code, v0, Cursor) to make website updates, run SEO analyses, and execute changes without engineering support
- • Proven track record of driving significant improvements in conversion rates and organic traffic for D2C brands
- • Expert-level knowledge of SEO, technical web optimization, and emerging AI discovery platforms
- • Strong experience with A/B testing platforms, analytics tools, and marketing automation systems
- • Experience managing designers and development resource work queues
- • Fluency in Webflow, Ahrefs, Unbounce, Braze, Looker, Google Analytics, Intercom, and TrustPilot
- • Bachelor’s degree in Marketing, Computer Science, or related field (Advanced degree preferred)
🏖️ Benefits
- • Competitive compensation package including equity
- • Comprehensive health and wellness benefits (Medical, Dental, Vision, Life Insurance)
- • Access to Maximus performance medicine services and products
- • Flexible work arrangements
- • Budget for continuous learning, tools, and professional development
- • Flexible vacation/time-off policies
- • Liquidity of options whenever available
- • Extended options exercise window for loyal employees (3 months for every year of service)
Skills & Technologies
About Maximus Tribe
Maximus Tribe is a telehealth platform focused on men’s hormonal optimization and wellness. It connects patients with licensed physicians for at-home blood testing, personalized treatment plans, and ongoing care. Prescription-grade medications, including FDA-approved testosterone gels and enclomiphene, are compounded and delivered directly to users. The service emphasizes evidence-based protocols, continuous biomarker monitoring, and telehealth consultations to address symptoms of low testosterone, energy decline, and related metabolic issues. Physician oversight ensures safety and compliance with medical guidelines while providing convenient, discreet access to therapies aimed at improving vitality, body composition, and overall quality of life for men.
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