Head of Growth Marketing

Scale Army

Job Overview

Location

Egypt

Job Type

Contract

Full Job Description

📋 Description

• Build and execute the company’s go-to-market strategy for an AI-powered platform serving Shopify brands, focusing on category leadership and demand generation within the ecommerce ecosystem.
• Develop positioning, messaging, and category narratives in close collaboration with the founder and leadership team, using direct customer insights and sales feedback to refine market positioning.
• Design and implement inbound marketing programs that generate qualified leads through benchmark content, community-driven growth initiatives, and ecosystem partnerships.
• Establish and nurture strategic relationships with Shopify ecosystem partners, including agencies, influencers, operators, and technology collaborators to expand market reach and credibility.
• Turn customer successes into compelling case studies, testimonials, and market-facing proof points that drive awareness, trust, and pipeline growth.
• Amplify founder-led content and executive thought leadership across LinkedIn, Instagram, and other relevant channels to strengthen brand visibility within the ecommerce and Shopify communities.
• Develop content strategies that reinforce category authority and support storytelling initiatives aimed at building market trust and awareness.
• Leverage AI-enabled workflows to automate and scale outbound prospecting, lead enrichment, qualification, and campaign execution across marketing channels.
• Design and implement automated growth systems for acquisition, activation, and demand generation, continuously testing and optimizing experiments to improve efficiency.
• Build reporting, attribution, and measurement frameworks to track marketing performance and demonstrate ROI across all growth initiatives.
• Select, integrate, and manage AI tools and marketing technology to enhance operational efficiency, data accuracy, and scalability of marketing operations.
• Establish scalable marketing infrastructure, including a centralized source of truth for accounts, pipeline, and performance metrics, ensuring alignment across teams and tools.
• Coordinate and manage freelancers, contractors, and AI-assisted resources to support high-velocity marketing execution without compromising quality or consistency.
• Drive the development of repeatable, measurable, and scalable growth systems that support long-term business expansion and sales pipeline growth.
• Participate in customer conversations and sales discussions to identify messaging gaps and opportunities for improvement in marketing materials and positioning.
• Support category creation initiatives that position the company as a leader in AI-driven merchandising and marketing intelligence for Shopify merchants.
• Continuously evaluate emerging AI tools and growth tactics to identify new opportunities for efficiency, automation, and competitive advantage.
• Ensure all marketing operations are structured to support rapid scaling while maintaining precision in targeting, messaging, and performance tracking.
• Work within U.S. business hours (9:00 AM - 5:00 PM EST) to align with client and leadership time zones, despite being based remotely in LATAM, Africa, or Eastern Europe.

🎯 Requirements

• 5+ years of experience in B2B marketing
• Experience marketing to Shopify brands, ecommerce businesses, or related technology markets
• Experience developing and executing go-to-market strategies
• Experience leveraging AI tools to support marketing automation, workflow development, or operational efficiency
• Experience building demand generation programs and inbound marketing systems
• Experience supporting founder-led marketing or executive thought leadership initiatives

🏖️ Benefits

• Fully remote work with flexibility to operate within U.S. business hours (9:00 AM - 5:00 PM EST)
• Opportunity to build and lead the founding growth marketing function for a rapidly scaling AI-powered SaaS platform
• Direct collaboration with company leadership and founder to shape market positioning and category creation
• Access to AI-powered tools and technologies to enhance marketing efficiency and scalability
• Ownership over growth systems, ecosystem partnerships, and marketing infrastructure development
• Exposure to a high-impact, early-stage technology company with significant growth potential

Skills & Technologies

Remote

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

AI Job Fit Analysis

Pro

See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.

Scale Army

Visit Website

About Scale Army

Scale Army Careers is a remote-talent marketplace that sources, vets and places top sales, marketing and technical professionals across Latin America and Africa into full-time roles with high-growth U.S. companies. Operating under the same umbrella as Scale Army, the platform pairs candidates with vetted 40-hour-per-week engagements, provides onboarding guidance, monthly check-ins and equipment stipends, and channels consistently strong performers into progressively higher-impact opportunities to build long-term, dollar-based careers.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.