Head of Inbound Marketing

8x8, Inc.

Job Overview

Location

US-Remote

Job Type

Full-time

Full Job Description

📋 Description

• Lead the global inbound demand engine for 8x8, driving measurable pipeline impact and accelerating customer acquisition across all regions through strategic execution of paid media, inbound engagement, email marketing, and webinars.
• Own performance marketing by managing global paid media channels (search, social, display, retargeting, programmatic) with continuous optimization; develop full-funnel engagement programs; scale lifecycle email marketing; and champion webinars as demand drivers in partnership with content and product teams.
• Partner with Product Marketing, Content, Campaigns, and Sales to design integrated campaigns that attract, engage, and convert prospects at scale; lead a small team of channel specialists, fostering innovation, accountability, and impact.
• Develop expertise in data-driven growth marketing, mastering marketing analytics, attribution, A/B testing, and ROI-focused optimization while advancing leadership in B2B SaaS demand generation.

🎯 Requirements

• 8+ years of experience in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS or tech.
• Proven success managing multi-channel paid media budgets across regions.
• Deep understanding of inbound and lifecycle marketing, including email and webinar-driven funnels.
• Data-obsessed mindset with strong proficiency in marketing analytics, attribution, and A/B testing.
• Collaborative, curious, and fast-moving — able to connect strategy with measurable outcomes.

🏖️ Benefits

• Competitive base pay range of $173,200.00 - $259,800.00, with potential for additional rewards including discretionary merit increases, bonus, and/or stock.
• Opportunity to earn sales variable compensation incentives based on plan terms and role eligibility.
• Equal employment opportunities (EEO) and participation in the E-Verify program for US-based roles.
• Access to reasonable accommodation for individuals with disabilities in accordance with applicable laws.
• Company commitment to employee privacy, with a publicly available Job Applicant Privacy Notice.

Skills & Technologies

Remote

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8x8, Inc.

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About 8x8, Inc.

8x8, Inc. is a California-based public company providing cloud-based unified communications and contact-center services to global enterprises. The platform integrates voice, video, chat, and contact-center functions into a single system delivered over the public internet. Founded in 1987 and headquartered in Campbell, 8x8 operates data centers worldwide and serves customers including mid-market businesses and large corporations. The company offers analytics, team messaging, and APIs for custom integrations, aiming to replace traditional on-premise PBX hardware. Revenue is derived from subscription and usage-based SaaS models.

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