Head of Marketing

Golfscope Inc.

Job Overview

Location

Austin, TX

Job Type

Full-time

Full Job Description

📋 Description

• Reports to the CEO and defines how marketing accelerates the next chapter of GOLF+.
• Establishes the vision for the marketing organization, shapes how the brand shows up across every golfer touchpoint, and builds the team, capabilities, and operating rhythm needed to support growth across VR, mixed reality, and simulator.
• Owns the entire marketing function, including brand, belief, and category creation, team and leadership, product marketing and go-to-market, partnerships, creators, and community, and growth, performance, and measurement.
• Leads and develops the marketing team, starting with the Product Marketing Manager, and builds the function deliberately over the next 12 to 18 months.
• Owns positioning and messaging, and makes launches land.
• Answers 'why GOLF+, why now, why VR, why sim' before anyone asks which campaign and makes GOLF+’s first impression as a new entrant in simulator golf land with impact.
• Shapes the strategy and direction for how we leverage creators, ambassadors, institutional partners, and golfer-to-golfer word of mouth.
• Treats ambassadors as relationships, not media buys, in order to establish legitimacy and fuel growth.
• Orchestrate growth across channels and owns the outcome.
• Performance and lifecycle marketing reports to you, but it should be a lever you keep honest through targets, channel mix, CAC, and LTV, not your center of gravity.
• Tracks the metrics that matter and keeps leadership clear on what happened, what we learned, and what comes next.

🎯 Requirements

• A deep, genuine love of golf and a real understanding of the golf customer.
• A complete, well-rounded marketer who has led across brand, go-to-market, partnerships, and growth - not a single-channel specialist.
• Content-first marketer with a proven ability to build trust, demand, and brand affinity through compelling storytelling.
• Takes full ownership of outcomes, has a real appetite to lead, and is relentless from concept through execution.
• A great communicator with experience running meetings, aligning stakeholders, and clearly conveying plans, roadmaps, and directives that keep the business aligned.
• A player-coach, comfortable operating lean, ready to do the work yourself now and build the team deliberately.
• Analytical and performance-literate.
• Fluent with AI tools as a force multiplier across research, content, and workflow.

🏖️ Benefits

• Competitive market cash + equity.
• Opportunity to join a high-growth company and shape the future of off-course golf.
• Collaborative and dynamic work environment.
• Access to cutting-edge technology and tools.

Skills & Technologies

Onsite

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Golfscope Inc.

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About Golfscope Inc.

Golfscope Inc. is a technology company focused on enhancing the golf experience through innovative solutions. They develop software and hardware designed to improve player performance, course management, and overall engagement with the sport. Their offerings likely include advanced analytics, virtual reality applications for practice and course exploration, and tools for golf course operators to optimize their services. By leveraging cutting-edge technology, Golfscope aims to make golf more accessible, enjoyable, and data-driven for both amateur players and professionals, contributing to the modernization of the golf industry.

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