Job Overview
Location
New York
Job Type
Full-time
Category
Marketing
Date Posted
May 16, 2026
Full Job Description
đź“‹ Description
- • Own the entire North America revenue number by building and leading a high-performance marketing team responsible for the full funnel from pipeline generation to closed revenue
- • Develop and execute distinct go-to-market strategies for enterprise health systems (account-based, field-driven, multi-stakeholder, high ACV) and mid-market/SMB segments (velocity-driven, repeatable, scalable)
- • Design and implement operating systems for customer segmentation, pipeline management, attribution modeling, and performance tracking across all marketing activities
- • Engineer digital demand generation strategies that optimize the product-led growth (PLG) motion while providing essential air cover to direct sales teams
- • Define the market category by creating the narrative framework, positioning, sales collateral, and enablement materials that make Heidi’s value proposition undeniable to clinicians and executives
- • Lead local brand initiatives, campaigns, events, and field marketing efforts to accelerate market awareness in the US and solidify Heidi’s position in Canada
- • Identify and prioritize key customer segments including health systems, specialty medical groups, clinics, and digital health providers, along with their clinical, operational, and economic buyers
- • Convert ecosystem relationships, key opinion leaders (KOLs), and strategic partnerships into measurable pipeline and direct revenue impact
- • Integrate AI capabilities into marketing workflows to enhance velocity, execution throughput, and efficiency across campaigns and analytics
- • Collaborate closely with global brand, communications, sales, and customer success teams to align messaging, amplify impact, and drive cohesive regional growth
- • Build a commercial, execution-focused marketing culture rooted in accountability, outcome-driven metrics, and relentless focus on revenue impact over activity volume
- • Operate with full autonomy to design and scale the North American marketing engine from the ground up, reporting directly to the President of North America
- • Serve as the primary architect of Heidi’s commercial narrative in North America, translating complex AI-powered healthcare solutions into compelling, clinician-trusted messaging
- • Maintain a relentless focus on measurable outcomes: pipeline growth, conversion rates, customer acquisition cost efficiency, and revenue contribution
- • Work in-person from the New York office to foster collaboration with cross-functional teams and maintain alignment with the company’s fast-paced, results-oriented culture
- • Embrace a startup environment characterized by minimal bureaucracy, no hand-holding, and high expectations for ownership, learning velocity, and execution
🎯 Requirements
- • Proven experience building and scaling revenue-driven marketing engines in North America with measurable impact on pipeline and closed revenue
- • Demonstrated expertise in both enterprise B2B marketing (complex, multi-stakeholder, long sales cycles) and mid-market/SMB velocity-based growth models
- • Deep, hands-on experience leveraging AI tools to enhance marketing efficiency, automation, and execution throughput
- • Strong systems-thinking ability—designing scalable operating frameworks, not one-off campaigns
- • Commercial obsession with a focus on revenue outcomes over marketing activity metrics
- • Exceptional communication skills to earn trust with clinicians, hospital operators, and C-suite executives
🏖️ Benefits
- • In-person collaboration in the New York office
- • Comprehensive healthcare, dental, and vision benefits
- • 401(k) plan with 3% company match
- • $500 annual personal development budget
- • Equity (shares) in Heidi Health Pty Ltd
- • Opportunity to drive global impact in one of the fastest-growing healthtech startups
Skills & Technologies
Onsite
About Heidi Health Pty Ltd
Heidi Health is an Australian clinical software company that provides AI-powered medical scribe and workflow automation tools for healthcare providers. Its platform records and transcribes patient consultations in real time, generating structured clinical notes, referral letters and coding suggestions that integrate directly with electronic medical record systems. The company serves general practitioners, specialists and allied health professionals, aiming to reduce administrative burden and improve documentation accuracy while maintaining data security and compliance with Australian healthcare standards.
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