Head of Product Analytics, Customer Experience

📋 Description

• • As the Head of Product Analytics, Customer Experience at Adyen N.V., you will spearhead the development and scaling of a critical analytics function, focusing on enhancing customer understanding and driving data-informed product decisions across the entire customer lifecycle.
• • This high-impact leadership role is instrumental in building foundational analytics capabilities, working in close partnership with Data Engineering and Product teams to establish a robust data strategy.
• • Your mandate will be to unify how product performance, customer behavior, and experimentation are measured, creating a cohesive system that spans onboarding, customer area interfaces, dashboards, the developer platform, and the end-to-end customer journey.
• • You will be responsible for establishing a shared definition of success, defining clear, consistent success metrics, funnels, and Key Performance Indicators (KPIs) to ensure product teams and leadership operate with a common understanding of performance and outcomes.
• • A key objective is to elevate analytics from a reporting function to a strategic decision driver, equipping leadership with actionable insights that directly influence product strategy, investment decisions, and critical tradeoffs.
• • You will operationalize experimentation at scale, increasing the velocity, rigor, and consistency of testing by embedding repeatable testing and learning practices into the daily workflows of product teams.
• • This role requires a strong focus on scaling data quality and governance in alignment with increasing platform complexity, implementing the necessary standards, processes, and partnerships to maintain trusted, high-quality data as Adyen's products and customer base grow.
• • Furthermore, you will prepare the data foundation for future AI-enabled experiences by driving the data cleanup, consistency, and maintenance essential for unlocking advanced AI-powered products and customer interactions.
• • In this people-leadership role, you will lead, coach, and grow a high-performing product analytics team, with individual contributors embedded within product organizations, setting best-in-class expectations for analytical rigor, storytelling, and measurable impact.
• • You will define and evolve Adyen’s product analytics strategy, frameworks, and tooling to support consistent measurement and insight generation across all product domains.
• • You will partner closely with Product, Data Engineering, and Commercial teams to ensure that key metrics are aligned with overarching business outcomes and the company's platform strategy.
• • Your responsibilities will include defining metrics to accurately measure product performance, adoption rates, and overall customer impact throughout the entire lifecycle.
• • You will translate complex data, experimentation results, and customer signals into clear, concise recommendations that directly influence product roadmaps and strategic priorities.
• • As a trusted partner to senior leaders, you will provide executive-ready insights that clearly connect customer behavior patterns to tangible product and business outcomes.
• • A crucial aspect of your role will be to align various teams around shared metrics, actively preventing the fragmentation of definitions, dashboards, and reporting mechanisms.
• • You will foster a culture of continuous learning and improvement within your team and across product organizations, ensuring analytical rigor and impactful storytelling are paramount.
• • You will be instrumental in driving the adoption of data-driven decision-making across the organization, championing the use of analytics to uncover opportunities and mitigate risks.
• • This role demands a strategic mindset to anticipate future analytical needs and proactively build the capabilities to meet them, particularly in the evolving landscape of AI and machine learning.
• • You will collaborate with Data Engineering to ensure the data infrastructure supports advanced analytical needs, including real-time data processing and complex data modeling.
• • Your leadership will extend to defining best practices for data visualization and reporting, ensuring insights are accessible and understandable to a wide range of stakeholders.
• • You will play a key role in shaping the product development process by providing continuous feedback loops based on analytical findings and experimentation outcomes.
• • The Head of Product Analytics will be a key contributor to Adyen's mission of providing a unified financial technology platform, ensuring that customer experience is at the forefront of product development and strategic planning.
• • You will champion a data-first culture, empowering teams with the tools and knowledge to leverage data effectively in their day-to-day operations and strategic initiatives.
• • This role offers a unique opportunity to shape the future of product analytics at a rapidly growing global fintech leader, making a tangible impact on how Adyen understands and serves its customers.