Head of Product and Solutions Marketing

📋 Description

• • As Head of Product and Solutions Marketing at Juniper Square, you will own the positioning, messaging, and go-to-market strategy that drives pipeline and revenue by targeting CFOs and COOs in private equity, venture capital, and real assets firms. This is a revenue-focused role responsible for building a solutions marketing function that aligns product messaging with buyer needs across verticals.
• • You will develop product positioning and messaging across the full platform, build vertical-specific narratives for private equity, venture, and real assets, lead go-to-market planning for new features, define ICP and translate it into campaign calendars and sales enablement, and use data to track pipeline contribution, win rates, and sales cycle performance.
• • Juniper Square is digitizing private markets to bring efficiency, transparency, and access to commercial real estate, private equity, and venture capital. The company operates with a digital-first hybrid model across 27 U.S. states, 2 Canadian provinces, India, Luxembourg, and England, with physical offices in San Francisco, New York City, Mumbai, and Bangalore. It values a mission-driven, collaborative culture focused on making markets work better through technology.
• • In this role, you will build and lead a high-performing product marketing team, develop expertise in private markets workflows, leverage AI tools to accelerate content and research, and directly impact revenue by improving sales effectiveness and customer retention through precise, trust-based messaging.