Job Overview
Location
European Union
Job Type
Full-time
Category
Marketing
Date Posted
April 22, 2026
Full Job Description
đź“‹ Description
- • Lead and own SEO strategy across all Ruby Labs brands, driving organic visibility, brand dominance, and revenue through data-driven initiatives and technical excellence.
- • Develop and execute Generative Engine Optimisation (GEO) strategies to ensure brands are surfaced and recommended by large language models such as GPT, Claude, and Gemini.
- • Manage and mentor a small team of SEO professionals, setting goals, reviewing performance, and fostering a high-performance culture focused on continuous improvement.
- • Collaborate with marketing, product, and engineering teams to embed SEO into cross-functional workflows and deliver measurable results across multiple brands.
🎯 Requirements
- • Minimum 5+ years of hands-on SEO experience with a proven track record of achieving first-page rankings for competitive, high-volume keywords across multiple domains or brands.
- • Deep technical SEO expertise including crawl architecture, indexation, structured data, Core Web Vitals, log file analysis, and experience collaborating with engineering teams to implement fixes.
- • Demonstrated experience in Generative Engine Optimisation (GEO), including understanding how LLMs surface content and practical experience optimising for inclusion in AI-generated responses.
- • Proven ability to build and manage scalable, high-quality link acquisition programmes with measurable outcomes.
- • Experience in SERP reputation management, including suppressing negative search results and owning first-page SERPs through owned, earned, and controlled assets.
- • Advanced proficiency in SEO platforms (Ahrefs, Semrush, or similar) and experience building performance dashboards and communicating insights to technical and non-technical stakeholders.
- • Leadership experience managing or mentoring SEO professionals, with a track record of developing talent and maintaining high team performance.
- • Excellent written and verbal communication in English, with the ability to translate complex SEO concepts into clear business language and gain stakeholder buy-in.
🏖️ Benefits
- • Remote Work Environment: Work from anywhere with flexibility to promote a healthy work-life balance.
- • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize well-being without tracking days.
- • Company-provided MacBook: Receive a top-notch Apple MacBook for seamless productivity.
- • Paid National Holidays: Celebrate national holidays with paid time off to unwind and recharge.
- • Flexible Independent Contractor Agreement: Access tax advantages, autonomy, networking opportunities, and reduced employment obligations while working from anywhere.
Skills & Technologies
About Ruby Labs Ltd.
Ruby Labs Ltd. is a London-based product studio that builds and scales consumer subscription mobile and web applications. The company focuses on health, wellness, and productivity verticals, developing apps such as Hint, Able, and the award-winning fitness platform FitCoach. Using data-driven growth and proprietary technology, Ruby Labs rapidly prototypes, launches, and iterates products to serve millions of global users. The team combines engineering, product design, and performance marketing expertise to create sustainable digital businesses. Founded in 2018, Ruby Labs operates a portfolio of self-funded apps, emphasizing user privacy, scientific validation, and long-term customer value.
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