Influencer Content Strategist

Dulcedo Management Inc.

Job Overview

Location

Toronto

Job Type

Full-time

Full Job Description

📋 Description

• Serve as the primary content strategist for a dedicated roster of influencers, creators, and digital talent managed by Dulcedo, developing long-term content frameworks that drive sustainable brand growth.
• Analyze social media trends, platform algorithms, and audience engagement patterns to inform content direction that maximizes reach, retention, and monetization potential across Instagram, TikTok, YouTube, and emerging platforms.
• Collaborate directly with talent and their teams to audit existing content, identify performance gaps, and design data-informed content calendars aligned with individual brand goals and market opportunities.
• Partner with the Team Manager, Marketing & Talent Development to translate talent strengths into scalable content strategies that elevate their market positioning and attract high-value brand partnerships.
• Create and maintain standardized content strategy templates, performance dashboards, and reporting frameworks used across the agency to ensure consistency and measurable outcomes for all influencer clients.
• Act as a trusted advisor to talent by providing strategic guidance on content tone, visual identity, posting cadence, and platform-specific best practices tailored to their unique audience demographics.
• Monitor competitor activity and industry benchmarks to identify emerging content formats, viral trends, and platform shifts that can be leveraged for client advantage.
• Work cross-functionally with Dulcedo’s marketing, brand partnerships, and talent development teams to align influencer content strategy with broader agency initiatives and client campaign objectives.
• Translate complex analytics into actionable insights for non-technical talent, helping them understand what works, why it works, and how to replicate success without compromising authenticity.
• Maintain a deep understanding of Dulcedo’s roster of 500+ models, hundreds of athletes, and top-tier digital creators to tailor content strategies that reflect their individual narratives, values, and career trajectories.
• Ensure all content strategies adhere to Dulcedo’s commitment to Diversity, Equity, and Inclusion by promoting authentic representation and equitable access to growth opportunities across all talent demographics.
• Stay current with evolving platform policies, advertising guidelines, and creator economy regulations to ensure compliance and mitigate risk for talent and brand partners.
• Contribute to the continuous improvement of Dulcedo’s internal content strategy playbook by documenting successful case studies, refining methodologies, and training junior team members.
• Lead quarterly content performance reviews with talent and their managers, using data to celebrate wins, recalibrate strategies, and set ambitious yet achievable goals for the next cycle.
• Maintain a proactive, consultative approach — focusing not on how to post, but on how to scale, sustain, and strategically evolve personal brands over time.

🎯 Requirements

• Proven experience developing and executing influencer or creator content strategies for a portfolio of digital talent
• Deep familiarity with major social platforms (Instagram, TikTok, YouTube, etc.) and their algorithmic dynamics
• Strong analytical skills with the ability to interpret engagement metrics, audience insights, and performance data
• Experience working directly with influencers, models, or athletes in a talent management or agency setting
• Excellent communication skills with the ability to translate complex data into clear, actionable guidance for non-technical creators
• Demonstrated ability to build scalable content frameworks that drive long-term brand growth, not just short-term virality

🏖️ Benefits

• Opportunity to work with 500+ top-tier models, athletes, and digital creators across North America and internationally
• Certified Great Place to Work environment with emphasis on culture, integrity, and impact
• Collaborative, people-first culture that empowers employees to grow and challenge themselves
• Exposure to global brand partnerships and high-profile talent across entertainment, sports, and digital media

Skills & Technologies

Onsite

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Dulcedo Management Inc.

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About Dulcedo Management Inc.

Montreal-based talent management agency representing models, influencers, and content creators across North America. Founded in 2007, it scouts, develops, and places talent in fashion, beauty, lifestyle, and entertainment sectors. Services include career strategy, contract negotiation, brand partnerships, and social media growth, serving clients from emerging creators to international campaigns.

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