Influencer Marketing Coordinator

📋 Description

• • Coordinate end-to-end influencer marketing campaigns across Instagram, TikTok, YouTube, and other social platforms to drive brand awareness and direct sales for Editorialist’s fashion, beauty, and wellness offerings.
• • Identify, vet, and onboard high-net-worth influencers whose audience demographics align with Editorialist’s elite clientele, averaging over $550 million in net worth.
• • Develop and maintain relationships with influencers, ensuring brand alignment, creative freedom, and consistent messaging that reflects Editorialist’s sophisticated editorial voice.
• • Collaborate with the content and product teams to integrate influencer-generated content into Editorialist.com and the Editorialist app, enhancing the seamless blend of editorial storytelling and e-commerce.
• • Track, measure, and report on campaign performance using proprietary analytics tools, optimizing ROI through data-driven adjustments to influencer selection, content format, and timing.
• • Negotiate and manage influencer contracts, deliverables, compensation structures, and compliance with FTC guidelines and brand disclosure standards.
• • Curate influencer content libraries for repurposing across Editorialist’s owned channels, including email newsletters, social media, and in-app promotions.
• • Work closely with the marketing and e-commerce teams to align influencer campaigns with seasonal product launches, editorial features, and exclusive shopping events.
• • Maintain an up-to-date database of influencer contacts, performance metrics, and past collaborations to inform future campaign strategy and talent retention.
• • Ensure all influencer content adheres to Editorialist’s brand guidelines, aesthetic standards, and tone, preserving the luxury positioning of the platform.
• • Monitor emerging influencer trends, platform algorithm changes, and competitor campaigns to recommend innovative approaches that maintain Editorialist’s leadership in premium digital commerce.
• • Serve as the primary point of contact between influencers and internal teams, facilitating smooth communication and timely delivery of campaign assets.
• • Participate in weekly cross-functional meetings to align influencer marketing initiatives with broader marketing, product, and sales goals.
• • Support the creation of influencer campaign briefs, including mood boards, product kits, key messaging, and performance KPIs.
• • Ensure all influencer partnerships comply with internal legal and compliance protocols, including contract execution and intellectual property rights.
• • Assist in the planning and execution of influencer events, virtual meetups, and exclusive product previews for top-tier partners.
• • Maintain a deep understanding of Editorialist’s proprietary technology platform and how influencer content integrates with its e-commerce engine.
• • Proactively identify micro- and nano-influencers with highly engaged, affluent audiences who may offer high ROI despite smaller follower counts.
• • Translate campaign insights into actionable recommendations for future content strategy and influencer segmentation.
• • Stay current on luxury consumer behavior, digital shopping trends, and the evolving influencer landscape within fashion, beauty, and wellness verticals.