Influencer Marketing Manager

Almedia Inc.

Job Overview

Location

Berlin

Job Type

Full-time

Full Job Description

📋 Description

• Own the full creator partnerships lifecycle for Almedia, from sourcing and outreach to negotiation, execution, and performance analysis across Instagram and YouTube.
• Proactively identify and approach high-potential creators on Instagram and YouTube based on alignment with brand values, audience fit, and performance potential.
• Lead direct negotiations with creators, agencies, and MCNs on pricing, deliverables, content formats, timelines, and contractual terms.
• Brief creators end-to-end on campaign objectives, brand guidelines, and content requirements to ensure consistent, on-brand output.
• Manage campaign execution from briefing through go-live, ensuring timely delivery of all content assets and adherence to agreed KPIs.
• Track, analyze, and optimize campaign performance using key metrics including CPM, CPI, and ROAS to drive continuous improvement.
• Maintain and scale a structured, data-rich creator database to enable efficient outreach, relationship management, and historical performance tracking.
• Collaborate closely with the Performance Marketing and Creative teams to align creator strategies with broader user acquisition and brand goals.
• Build and nurture long-term, genuine relationships with creators to foster loyalty, repeat collaborations, and organic advocacy.
• Research and stay ahead of evolving Instagram and YouTube trends, formats, and algorithm changes to inform campaign strategy and creator selection.
• Drive campaign iteration based on real-time data insights and performance feedback loops.
• Operate with high ownership — initiate actions, solve problems proactively, and deliver results without waiting for direction.
• Work fully in-office five days a week in Berlin to maintain team momentum, collaboration, and cultural alignment.
• Contribute to scaling Almedia’s creator ecosystem as the company grows toward becoming Germany’s second bootstrapped unicorn.

🎯 Requirements

• 1–4 years of experience in influencer marketing, creator management, or a similar role
• Deep knowledge of Instagram and YouTube platforms, including content formats, trends, and what drives conversion
• Proven experience negotiating directly with creators, agencies, or MCNs
• Data-driven mindset with ability to use metrics like CPM, CPI, and ROAS to inform decisions
• Strong written and spoken fluency in both German and English
• High ownership mentality — self-starter who takes initiative and drives results independently

🏖️ Benefits

• Equity in Almedia for all Berlin-based employees
• Central Berlin office with fully-stocked modern workspace designed for collaboration
• Transport subsidy, daily breakfasts and lunches, and Urban Sports Club membership
• Language learning support and other wellness/perks

Skills & Technologies

Onsite

€55k-65k

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Almedia Inc.

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About Almedia Inc.

Almedia is a digital advertising company that develops technology and media solutions for brands seeking performance-driven campaigns. Its platform combines programmatic buying, data analytics, and proprietary optimization tools to deliver targeted display, video, and mobile inventory across North America. The company focuses on measurable outcomes, offering transparent reporting and audience insights to help advertisers maximize return on ad spend. Headquartered in Montreal, Almedia maintains direct publisher relationships and operates private marketplaces designed for mid-market and enterprise clients. Services include campaign management, creative production, and strategic consulting aligned with brand safety and viewability standards.

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