Lead Brand & Creative Designer

📋 Description

• • As the Lead Brand & Creative Designer at tem, you will be instrumental in shaping the visual and creative identity of a company poised to revolutionize the global energy market. This pivotal role demands a visionary individual who can translate complex strategies into bold, memorable brand expressions that resonate deeply with our target audiences. You will be at the forefront of defining a generational brand language, establishing a distinctive creative system encompassing visual identity, motion graphics, compelling storytelling, and high-impact campaigns. Your work will ensure tem is not only instantly recognizable but also culturally relevant in a sector often perceived as predictable.
• • A core aspect of this role involves creating work that truly sticks with people. You will be responsible for delivering standout creative assets across various touchpoints, including product launches, marketing campaigns, website design, and significant product milestones. The objective is to capture attention, foster emotional connections, and build a strong affinity with specific audiences and communities that are crucial to tem's success. This requires a deep understanding of audience segmentation and the ability to tailor creative output to maximize impact.
• • Embracing a forward-thinking approach, you will build and champion an AI-first creative practice. This involves actively integrating modern AI tools and workflows to significantly accelerate the processes of concept development, design iteration, and content production. The goal is to push the boundaries of what a lean, high-impact creative team can achieve, leveraging technology to enhance speed, efficiency, and creative output. This proactive adoption of AI will be key to maintaining a competitive edge and driving innovation within the creative function.
• • Collaboration is central to this position. You will work in close partnership with the Brand, Product, and Growth teams, ensuring that all creative endeavors are strategically aligned with and directly contribute to key business objectives. This includes supporting initiatives ranging from building brand awareness to driving product adoption and market penetration. Your ability to translate business needs into compelling creative solutions will be paramount.
• • Beyond executing specific projects, you will play a crucial role in elevating the creative standard across the entire organization. This involves establishing robust creative guidelines, influencing the company's aesthetic sensibilities, and fostering a culture where consistently bold, coherent, and world-class creative output is the norm. You will act as a guardian of the brand's visual integrity and creative excellence.
• • The ideal candidate will possess a proven track record of shaping or evolving a strong brand identity, ideally within an in-house setting. This experience should demonstrate a significant influence on how a company is perceived. A practical, proactive approach to integrating AI-driven tools into creative workflows, with tangible results in accelerating concepting, design, storytelling, or production, is essential. Your portfolio must showcase exceptional creative craft, featuring bold, memorable work across brand identity, campaigns, and digital experiences that highlight originality and a distinct creative point of view.
• • A deep understanding of target audiences and the ability to craft work that resonates with specific demographics and cohorts is critical. This includes demonstrating how your work has meaningfully improved core brand metrics, such as share of voice, through the correct channel mix. Experience in fast-moving environments, such as startups or high-growth teams, is highly valued, where you have successfully shipped work rapidly while maintaining a high standard of quality. This involves being hands-on, actively participating in brief co-creation, challenging the status quo, and embracing calculated risks.
• • A first-principles thinking approach is highly desirable, enabling you to question assumptions, reframe briefs, and invent novel solutions rather than relying on conventional industry playbooks. Furthermore, experience with Framer for designing and shipping high-quality web experiences, ideally with AI-accelerated development, would be a significant advantage. The ability to integrate creative work into analytics and tracking systems, such as Google Analytics or equivalent, is also a valuable asset, allowing for data-driven optimization and performance measurement.