Lead Brand Designer

📋 Description

• • BJAK is seeking a visionary Lead Brand Designer to spearhead the evolution and execution of our visual identity. This pivotal role is for a creative powerhouse who thrives on shaping compelling brand narratives and ensuring a consistent, impactful presence across all touchpoints. As a leader in the insurance technology space in Southeast Asia, BJAK is dedicated to building superior application platforms that foster successful businesses and contribute positively to society through increased efficiency. We have already established the first and leading insurance platform in the region, serving over 8 million users, and are now expanding our mission by developing innovative applications integrated with cutting-edge AI. Our team is characterized by its exceptional talent, high motivation, and unwavering focus on engineering and product excellence within a uniquely flat organizational structure. Every team member is expected to be hands-on, contributing directly and meaningfully to our overarching company mission.
• • In this role, you will be instrumental in crafting engaging, high-quality brand materials that unequivocally communicate BJAK's visual identity and core values. You will take ownership of shaping and refining our comprehensive brand system, ensuring absolute consistency and coherence across all marketing collateral, digital platforms, and product interfaces. This involves a deep and collaborative partnership with our marketing, content, product, and performance teams, working in tandem to deliver seamless and cohesive brand experiences that resonate with our diverse audiences. Your expertise will be crucial in designing for a spectrum of stakeholders, including consumers, business partners, and internal teams, requiring a nuanced understanding of how to adapt and tailor brand expression to meet specific needs and contexts.
• • Furthermore, you will be responsible for maintaining and meticulously refining BJAK's brand guidelines. This includes upholding the highest standards of craft and ensuring unwavering consistency in all visual outputs, from initial concept to final delivery. The ability to deliver fast, yet thoughtful, design work is paramount, supporting both the long-term strategic growth of the BJAK brand and the immediate, pressing needs of our business objectives. You will report directly to the Creative Manager, acting as a key contributor of creative vision and strategic input that shapes the overall brand direction. This is an opportunity to leave your mark on a rapidly growing, innovative company at the forefront of digital transformation in the insurance industry. You will be empowered to drive creative initiatives, mentor junior designers (if applicable), and champion brand integrity throughout the organization. Your work will directly influence how BJAK is perceived by millions of users and partners, making this a role of significant impact and visibility. We encourage a proactive approach to design challenges, fostering an environment where innovation and creative problem-solving are celebrated. Your ability to translate complex business goals into elegant and effective visual solutions will be a cornerstone of your success.
• • We are looking for an individual who possesses a profound understanding of brand identity, excels at visual storytelling, and has a mastery of building and managing robust visual systems. You should genuinely enjoy the process of cross-functional collaboration, adeptly translating strategic objectives into visually compelling and persuasive creative assets. The ideal candidate can skillfully balance the demands of hands-on design execution with the broader strategic vision required for brand leadership. A strong sense of ownership over your work, coupled with a deep commitment to quality and a passion for continuous improvement, is essential. Staying curious and informed about the latest design trends, advancements in motion graphics, and the evolving landscape of AI tools for creative enhancement is highly valued. This role offers the chance to work on exciting projects that blend established industry practices with forward-thinking technological integration, particularly in the realm of AI-driven applications. Your contributions will directly shape the future of our brand and its perception in a dynamic and competitive market. We believe in empowering our team members to take initiative and drive meaningful change, making this an ideal environment for ambitious and talented designers.