Lead Copywriter

Kindred Group plc

Job Overview

Location

Remote - US

Job Type

Full-time

Full Job Description

📋 Description

• We're hiring a Lead Copywriter to define Kindred's voice and own the words that carry it across every touchpoint.
• This role exists to consolidate expertise and give Kindred one distinctive voice that clearly and consistently communicates what we believe.
• You'll write the copy Kindred needs today across paid and owned channels (lifecycle, social, in-product, etc.) while building the narrative frameworks and voice guidelines that keep that copy consistent as Kindred grows.
• Success here requires both strategic thinking and execution: you'll shape the point of view behind how Kindred talks about itself, and you'll write and review all of Kindred’s copy within the standards and voice that you’ve established.
• You'll partner closely with Performance Marketing, Lifecycle Marketing, Social, and Product to make sure Kindred's story is consistent whether a member is reading a push notification, a homepage headline, or an ad on Meta.
• In some areas, you will also collaborate with Kindred’s agency partners, raising the bar on their output as you centralize copy into a single, coherent voice.
• You will be Kindred's first in-house copywriting hire, reporting into the Head of Growth.
• You'll take ownership of copy execution across the business, with each word that leaves the building having been written or reviewed by you.
• You'll own brand voice and tone, establishing and evolving Kindred's voice guidelines so that every piece of writing, from a push notification to a welcome email, sounds unmistakably like Kindred.
• You'll translate Kindred’s narrative into language, taking complex concepts and key messaging priorities from leadership and translating them into clear and consistent messaging that transcend any individual channel.
• You'll centralize the copy function, providing oversight on Kindred’s agency partners that produce copy, and defining the QA and review processes that keep their output sharp and consistent.
• You'll partner across cross-functional teams, working with Product Marketing and Integrated Marketing on positioning and launch messaging, with Lifecycle Marketing on member communications, with Creative, Social, and Performance Marketing on campaign execution, and with Product on in-product copy—making sure every channel is pulling from the same narrative and voice.

🎯 Requirements

• 8+ years of experience in copywriting with a portfolio that shows both sharp, on-brand execution and the strategic thinking behind it.
• Experience owning brand voice and messaging for a consumer brand—you've built or significantly evolved a voice and tone guide that other people actually use.
• Experience managing freelance writers or agency relationships, with a clear point of view on how to brief, review, and get the best out of external partners.
• Strong collaborator across Product, Growth, and Creative—you know how to translate strategy into language without losing nuance.
• Scrappy and self-directed: you don't wait for a fully-staffed team or a polished brief to start moving Kindred's story forward.
• Genuine interest in travel, trust, and community—you understand what makes people choose to open their home to a stranger, and can put words to why that matters.

🏖️ Benefits

• Competitive cash compensation and equity
• Comprehensive health benefits
• Flexible time off, plus 12 paid holidays per year
• 21 credits per year to stay in Kindred homes
• $4,000 annual travel stipend to help offset travel-related costs
• Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco
• Regular team and company offsites to connect, collaborate, and build together
• A vibrant, inclusive, and highly skilled team that ferociously protects team chemistry
• A culture of high standards, feedback, and continual growth

Skills & Technologies

Senior

Remote

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Kindred Group plc

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About Kindred Group plc

Kindred Group plc is a publicly listed online gambling operator headquartered in Malta and Stockholm. It owns and manages multiple digital brands including Unibet, Maria Casino, 32Red, and Bingo.com, offering sports betting, casino, poker, and bingo services to customers in Europe, Australia, and the United States. The company operates under national and state licenses, uses proprietary technology platforms, and provides responsible gambling tools. Kindred was founded in 1997 and is listed on Nasdaq Stockholm under the ticker KIND SDB.

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