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This position was posted on April 3, 2026 and is likely no longer accepting applications. We've kept it here for historical reference. Check out the similar jobs below!
Job Overview
Location
United Kingdom & EU
Job Type
Full-time
Category
Copywriter
Date Posted
April 3, 2026
Full Job Description
đź“‹ Description
- • As the Lead Creative Copywriter at ZOE, you will be the driving force behind transforming the company from clear and accurate communication to compelling, disruptive storytelling that moves audiences to act. You will own the creative 'red thread' that ensures ZOE’s voice is consistent, culturally resonant, and scientifically grounded across all touchpoints—from TV spots and performance ads to internal manifestos and PR moments—elevating the brand beyond standard health and wellness tropes into category-defining work.
- • Your day-to-day responsibilities will include defining and launching Tier 1 creative platforms for major seasonal campaigns within the first six months, developing creative strategy for ZOE’s core business pillars, and setting the narrative direction that aligns science with emotional impact. You will write high-stakes copy such as video scripts, brand manifestos, and key campaign launches, while also providing strategic direction and coaching to internal writers and freelancers to push conceptual thinking and creative risk-taking.
- • You will partner closely with Brand, Performance Marketing, Lifecycle, Content, PR, Product, Science, and Design teams to ensure seamless execution of campaigns across every channel, bridging the UK and US markets with nuanced messaging that maintains a singular brand soul while adapting to cultural nuances. Your role sits at the intersection of creativity and commercial logic, where you’ll challenge briefs with data-informed insight and advocate for bold, evidence-based ideas.
- • Joining the Creative Studio and reporting to the Head of Creative, you’ll become part of a science-first, design-driven team that operates with radical candour, startup speed, and a shared obsession with measurable impact. You’ll leverage AI not as a replacement but as a tool to automate volume, freeing your energy for breakthrough ideation and strategic leadership.
- • In this role, you will have the autonomy to identify opportunities, own outcomes, and drive org-wide impact without waiting for permission. You’ll grow as a strategic creative leader, shaping how a science-backed brand communicates complex ideas with clarity, wit, and urgency—turning gut-health studies into cultural moments and establishing ZOE as a voice that doesn’t just inform, but inspires action.
🎯 Requirements
- • 10+ years of professional copywriting experience, with a proven blend of agency and in-house background, demonstrating the ability to build campaign platforms and creative worlds, not just write copy.
- • Demonstrated skill in translating complex scientific or technical concepts (e.g., gut-health research) into compelling, consumer-friendly narratives that retain scientific integrity while creating 'holy s***' moments of engagement.
- • Proven experience writing effectively for both UK and US audiences, with a deep understanding of cultural, tonal, and linguistic nuances to ensure messaging resonates locally while maintaining global brand consistency.
- • Experience providing high-level creative direction and mentorship to internal teams and freelancers, coaching them to think conceptually, take creative risks, and elevate the quality and strategic depth of their work.
- • A track record of owning creative strategy end-to-end, including defining messaging territories, challenging briefs with commercial logic, and aligning creative direction with business goals and SLT expectations.
- • Comfort and proficiency in using AI tools strategically to automate repetitive tasks and amplify human creativity, focusing energy on high-impact ideation and storytelling.
🏖️ Benefits
- • Opportunity to shape the creative voice of a mission-driven nutrition science company aiming to become the world’s best in its field, working on projects that combine rigorous science with bold, disruptive storytelling.
- • Collaborative, high-trust environment rooted in radical candour and fast-paced learning, where you’ll work alongside science-first thinkers and design experts who value evidence-based impact and iterative growth.
- • Autonomy to identify opportunities, lead initiatives, and drive measurable influence across the organization without bureaucratic delays, empowered to act as a true domain owner.
- • Access to cutting-edge tools and AI resources designed to enhance creative efficiency, allowing you to focus on breakthrough ideas rather than repetitive execution.
- • Clear path for professional growth in a scaling startup that values potential and commitment, with investment in your development alongside the company’s mission to transform global health through science and storytelling.
Skills & Technologies
About Zoe
Zoe is a company focused on creating innovative solutions within the technology sector. Their primary aim is to leverage cutting-edge advancements to develop products and services that address current market needs and anticipate future trends. The company is committed to research and development, fostering a culture of creativity and problem-solving among its team. Zoe's strategic approach involves identifying key challenges and designing user-centric applications and platforms. They strive for excellence in execution, aiming to deliver high-quality, reliable, and impactful solutions to their clients and end-users. The company's vision is to become a leader in its chosen fields by consistently pushing the boundaries of what's possible.
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