Lead Data Scientist

📋 Description

• • As a Lead Data Scientist at Humana, you will be at the forefront of driving data-driven decision-making within our Enterprise Marketing organization. This pivotal role is designed for an individual passionate about leveraging advanced analytics to optimize marketing strategies and enhance customer engagement across diverse business lines. You will be instrumental in shaping the future of marketing analytics, contributing directly to Humana's mission of helping people achieve lifelong well-being by putting health first.
• • You will serve as a strategic partner to our Onboarding, Loyalty, or Retention marketing teams, identifying key opportunities and translating complex data into actionable insights. Your expertise will guide the development and execution of data science solutions that directly impact membership growth and customer lifetime value.
• • A core responsibility will be the strategic design and rigorous analysis of marketing experiments. This includes defining appropriate test methodologies (A/B, multivariate), ensuring statistically sound sample sizes, and meticulously measuring results to drive continuous improvement. You will champion a culture of experimentation, advocating for data-backed iteration across all marketing initiatives.
• • You will conduct comprehensive post-campaign analyses, evaluating performance across digital and non-digital channels. This involves analyzing media effectiveness, understanding consumer and audience trends, profiling customer segments, and examining omni-channel interactions to uncover optimal customer pathways.
• • Your role will extend to defining and executing the marketing analytics roadmap, identifying opportunities for advanced analytical techniques such as predictive modeling for targeting, sophisticated segmentation solutions, and cross-sell propensity models.
• • You will collaborate closely with analytics partners to develop, validate, and deploy these advanced models, ensuring they are stable, actionable, risk-compliant, and aligned with business objectives.
• • You will be responsible for translating analytical findings into clear, compelling narratives for senior and executive-level stakeholders, influencing strategic marketing investments and priorities.
• • This position requires a deep understanding of the entire customer lifecycle and the ability to apply data science principles to optimize each stage, from initial acquisition to long-term loyalty.
• • You will work with Business Intelligence teams to define requirements for automated reporting and dashboards, ensuring that key performance indicators are tracked and accessible.
• • You will provide thought leadership in the field of marketing analytics, staying abreast of the latest industry trends, tools, and methodologies to ensure Humana remains at the cutting edge of data science application.
• • Your work will directly contribute to Humana's commitment to providing progressive benefits and fostering a culture of well-being, by ensuring marketing efforts are efficient, effective, and customer-centric.
• • You will be a key player in managing change, leading and energizing the analytics team, modeling adaptability, and inspiring strong organizational performance through periods of transformation and ambiguity.
• • This role offers a unique opportunity to make a significant impact on a Fortune 60 company, contributing to the health and well-being of millions of individuals.
• • You will be expected to collaborate effectively with cross-functional teams, including marketing, product, IT, and other analytics groups, fostering strong relationships and ensuring alignment on data-driven strategies.
• • The ability to translate business problems into analytical frameworks and to communicate complex technical concepts to non-technical audiences is paramount.
• • You will play a crucial role in ensuring that marketing investments are optimized and that campaigns deliver measurable business outcomes.
• • This position requires a proactive approach to identifying and solving problems, with a strong emphasis on delivering high-quality, impactful analytical solutions.
• • You will contribute to the development and mentoring of junior data scientists, fostering a collaborative and growth-oriented team environment.
• • Your insights will help shape customer journeys, personalize communications, and ultimately drive more meaningful and effective interactions with Humana's members.
• • You will be a champion for data integrity and ethical data usage, ensuring all analytical work adheres to privacy regulations and company policies.
• • The remote, nationwide nature of this role allows for flexibility while demanding strong self-management and communication skills to maintain collaboration and productivity.
• • You will be responsible for gathering requirements for BI/reporting automation, ensuring that the insights generated are easily accessible and actionable for marketing teams.
• • You will partner with marketing to share insights and recommendations, ensuring that data science efforts are directly aligned with and support marketing strategies and objectives.
• • Your contributions will be vital in optimizing marketing spend, improving campaign ROI, and enhancing the overall customer experience.
• • You will be instrumental in driving a data-first culture within the marketing organization, empowering teams with the insights they need to succeed.
• • This role offers a chance to work with large, complex datasets and cutting-edge analytical tools, pushing the boundaries of what's possible in healthcare marketing analytics.