Job Overview
Location
Remote
Job Type
Full-time
Category
Marketing
Date Posted
July 10, 2026
Full Job Description
đź“‹ Description
- • Identify market trends, buyer needs, and product developments to uncover campaign opportunities.
- • Develop integrated campaign strategies aligned to pipeline goals, buyer stages, and institutional audiences.
- • Create and deliver clear campaign briefs to guide content development and execution partners.
- • Execute multi-channel campaigns across email, paid media, social, and events to drive engagement and pipeline growth.
- • Manage the campaign calendar to ensure alignment with sales priorities and timely activation of programs.
- • Partner with Sales to support pipeline progression, address deal friction points, and communicate campaign activity.
- • Design and implement account-based marketing (ABM) initiatives targeting key institutional accounts.
- • Oversee campaign workflows, automation, and lead processes in marketing automation platforms & CRM in collaboration with internal stakeholders.
- • Analyze campaign performance, pipeline contribution, and ROI to inform optimizations and strategic adjustments.
- • Optimize channel mix, budget allocation, and campaign sequencing based on performance data and business priorities.
🎯 Requirements
- • Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or related field
- • 5+ years of B2B marketing experience with a focus on integrated campaigns, demand generation, or ABM
- • Experience managing marketing campaigns tied to pipeline or revenue outcomes
- • Hands-on experience with marketing automation platforms (e.g., HubSpot)
- • Experience marketing to enterprise or institutional buyers with long sales cycles preferred
🏖️ Benefits
- • Medical, dental, vision, HSA and FSA
- • Generous earned time off
- • 401K/student loan repayment
- • Life insurance & AD&D insurance
- • Employee assistance program
- • Employee stock purchase program
- • Tuition reimbursement
- • Performance-based incentive pay
- • Short- and long-term disability
- • Robust wellness program
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Nelnet, Inc.
Nelnet, Inc. is a diversified financial services and technology company headquartered in Lincoln, Nebraska. Originally founded in 1978 as a student-loan servicer, it now administers federal and private education loans, provides payment processing, tuition management, and campus commerce solutions for K-12 and higher-education institutions, and operates communications, renewable energy, and asset management businesses. The company leverages data and software platforms to support schools, lenders, borrowers, and commercial partners across the United States.
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