Job Overview
Location
New York, New York
Job Type
Full-time
Category
Product Marketing Manager
Date Posted
May 26, 2026
Full Job Description
đź“‹ Description
- • Lead the end-to-end overhaul of Jerry.ai’s customer communication strategy by redefining brand voice across all organic touchpoints, including email, SMS, in-app messaging, and push notifications, transforming transactional content into empathetic, relationship-driven narratives.
- • Serve as the sole owner of Jerry’s brand tone of voice, building it from the ground up without an existing playbook, in close partnership with the CEO, to establish a distinct, human, and trustworthy personality across all customer-facing interactions.
- • Translate complex, emotionally charged topics—such as car insurance, repairs, loans, and maintenance—into clear, engaging, and accessible copy that reduces customer anxiety and builds long-term trust.
- • Collaborate cross-functionally with Product, Design, Growth, and Customer Insights teams to align messaging with user pain points, behavioral data, and product features, ensuring copy drives engagement, retention, and long-tail conversion.
- • Craft and optimize lifecycle communication sequences that shift customer perception from viewing Jerry as a transactional tool to a reliable, caring companion in car ownership.
- • Expand content ownership beyond lifecycle messaging into broader organic channels such as social media, Reddit communities, and other community-driven platforms as brand voice gains traction and proves effectiveness.
- • Champion the unmeasurable value of emotional resonance and brand trust within a data-first, growth-obsessed organization, pushing back on purely metric-driven approaches when they compromise authenticity or user connection.
- • Conduct qualitative research and synthesis of user feedback, support tickets, and community discussions to inform messaging that speaks directly to real customer frustrations and unmet needs.
- • Maintain a relentless focus on precision in language, ensuring every word serves purpose, tone, and emotional impact—no filler, no jargon, no robotic phrasing.
- • Establish measurable benchmarks for brand voice effectiveness through engagement metrics, sentiment analysis, and retention signals, evolving messaging based on iterative feedback and performance.
- • Act as the internal evangelist for empathetic communication, training and influencing other teams to adopt the evolving brand voice across all customer interactions.
- • Own the creation of a scalable brand voice framework that can be applied consistently across all future product features, campaigns, and customer touchpoints.
- • Balance creativity with operational discipline, delivering high-quality, on-brand copy under tight deadlines while maintaining consistency across high-volume communication flows.
- • Stay ahead of cultural and linguistic trends in consumer messaging, particularly within financially stressful or underserved consumer categories, to ensure Jerry’s voice remains relevant, fresh, and resonant.
🎯 Requirements
- • 7+ years of experience in creative marketing with a primary focus on organic growth and copywriting
- • Proven track record developing and executing brand voice and messaging across email, SMS, and social media for consumer brands
- • Demonstrated ability to translate dry, complex, or emotionally heavy topics (e.g., insurance, finance, maintenance) into human, compelling, and accessible copy
- • Portfolio showcasing original, high-impact writing that drives engagement and emotional connection
- • Bachelor's Degree
- • Comfort working in fast-paced, data-driven startup environments where you must advocate for qualitative, human-centered messaging alongside quantitative teams
🏖️ Benefits
- • Health, dental, and vision coverage
- • Paid time off
- • Paid parental leave
- • 401(k) plan with employer matching
- • Wellness benefits
- • Equity opportunities as part of total compensation
About Jerry Technologies Inc.
Jerry Technologies offers a mobile-first AI platform that automatically compares insurance quotes, refinances auto loans, and shops for home and renters coverage. Users submit photos of existing policies, and the app retrieves and compares rates from carriers to find lower premiums or better terms. The company earns commissions from insurers when policies are switched or originated through its platform, serving consumers seeking to reduce recurring auto and home expenses without manual comparison shopping.
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