Lead Product Marketing Manager

Deputy Systems Inc.

Job Overview

Location

Remote - Sydney

Job Type

Full-time

Full Job Description

📋 Description

• Lead Product Marketing Manager at Deputy Systems Inc., a global SaaS workforce management company serving over 1.5 million workers and 375,000 workplaces across 100+ countries, driving product-led growth and market adoption for solutions that empower hourly workers worldwide.
• This role is critical to Deputy’s mission of transforming frontline work by ensuring product innovations achieve commercial success, directly impacting business profitability, compliance, productivity, and worker engagement across global markets.
• Develop and execute go-to-market (GTM) strategies for new product features and launches, including market analysis, positioning, messaging, pricing, and channel planning to ensure alignment with customer needs and business objectives.
• Collaborate closely with Product, Sales, Customer Success, and Marketing teams to gather customer insights, validate product-market fit, and translate technical capabilities into compelling value propositions for diverse industries and regions.
• Own the end-to-end product launch process, from pre-launch readiness and enablement to post-launch performance tracking, ensuring sales teams, partners, and customers are equipped with the right tools, training, and messaging.
• Create and maintain product positioning frameworks, competitive battle cards, sales playbooks, and customer-facing content that clearly articulate Deputy’s differentiation in the workforce management space.
• Analyze market trends, customer feedback, and product usage data to identify expansion opportunities, inform product roadmap priorities, and recommend iterative improvements to messaging and GTM approach.
• Represent Deputy as a thought leader in product marketing by contributing to industry events, webinars, and content initiatives that highlight the impact of workforce management technology on frontline workers and businesses.
• Mentor and guide junior marketing team members, fostering a culture of data-driven experimentation, cross-functional collaboration, and customer-centric storytelling.
• Champion the integration of AI tools and thinking into product marketing workflows, leveraging generative AI for content creation, predictive analytics for campaign optimization, and intelligent automation to accelerate time-to-market.
• Deputy is a remote-first, unicorn-status SaaS company with headquarters in Sydney and global hubs in Melbourne, San Francisco, and London, backed by top-tier investors and committed to building AI-native solutions that improve the world of work for hourly employees.
• The company culture emphasizes autonomy, innovation, and purpose-driven work, empowering employees to use AI responsibly and creatively to solve complex problems and unlock new ways of serving customers.
• As a Lead Product Marketing Manager, you will develop deep expertise in B2B SaaS go-to-market strategy, product positioning, and cross-functional leadership while making a measurable impact on product adoption, revenue growth, and customer satisfaction in a high-growth, mission-driven environment.
• This role offers the opportunity to shape how Deputy communicates its value to global markets, influence product direction through customer insights, and grow as a strategic leader in a company at the forefront of transforming frontline work through technology.

🎯 Requirements

• 5+ years of experience in product marketing, preferably in B2B SaaS or technology companies, with a proven track record of launching products and driving market adoption.
• Strong ability to translate technical product features into clear, compelling messaging and positioning that resonates with target audiences across industries and regions.
• Demonstrated experience collaborating with Product, Sales, Customer Success, and Marketing teams to develop and execute integrated go-to-market strategies.
• Proficiency in using data and analytics to inform marketing decisions, measure campaign performance, and optimize messaging based on customer insights and market trends.
• Familiarity with AI tools and their application in marketing workflows, including content generation, predictive analytics, and automation, with a willingness to learn and innovate.
• Excellent communication, storytelling, and presentation skills, with the ability to influence stakeholders at all levels and represent the company externally.

🏖️ Benefits

• Unlimited vacation policy and flexible remote work arrangements, enabling work-life balance while collaborating with global teams across time zones.
• Comprehensive health, dental, and vision insurance coverage, plus wellness programs and mental health support to promote employee wellbeing.
• Equity participation through stock options, allowing employees to share in Deputy’s success as a growing unicorn company.
• Professional development stipend and access to learning resources, including training on AI tools and emerging marketing technologies.
• Company-wide innovation days and hackathons that encourage experimentation, creativity, and cross-functional problem-solving.
• Regular team offsites and virtual gatherings to strengthen culture and connection across Deputy’s remote-first workforce.

Skills & Technologies

Apache Spark

Senior

Remote

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Deputy Systems Inc.

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About Deputy Systems Inc.

Deputy provides cloud-based workforce management software that enables businesses to schedule shifts, track time and attendance, manage leave, and communicate with teams. The platform offers mobile apps for employees and managers, integrates with payroll and POS systems, and serves retail, hospitality, healthcare, and other industries requiring flexible staffing solutions.

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