Lead Writer, Product & Education

Acorns Grow Incorporated

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• Own and define Acorns’ voice and tone guidelines across all customer-facing product interfaces, ensuring narrative clarity, empathy, and consistency from onboarding to error states and educational content.
• Craft end-to-end customer journeys where product language and interface feel like a seamless, trusted conversation, aligning copy with user emotions and financial behaviors.
• Transform complex financial mechanics, legal requirements, and regulatory language into simple, transparent, and human-centered copy that empowers everyday families without financial advisors.
• Lead the creation of in-app educational content that is timely, relevant, and actionable, turning learning moments into opportunities for financial literacy and behavioral change.
• Champion the customer by relentlessly testing copy, analyzing feedback, and refining language to ensure every interaction feels like personalized, genuine support.
• Mentor junior writers and cross-functional teams to elevate the quality of product writing across the organization and embed a culture that values the power of language in financial wellness.
• Collaborate with product, design, compliance, and education teams to ensure all content meets both user needs and legal standards without sacrificing clarity or emotional resonance.
• Drive the education agenda by identifying key financial pain points and creating content that addresses them at the moment of highest customer need and curiosity.
• Maintain a deep understanding of the emotional landscape of personal finance — recognizing that Acorns is not just managing money, but managing anxiety, avoidance, and hope.
• Build and sustain a voice that makes financial conversations feel inclusive, never alienating, ensuring that every customer feels the conversation was always meant for them.
• Contribute to the evolution of Acorns’ brand narrative by aligning all written content with the company’s core values: Lead With Heart, Make Bold Decisions, Always Build Trust, Never Stop Growing, and Find a Way.
• Ensure all copy reflects a mission-driven approach, tying daily writing tasks to the broader goal of democratizing financial wellness for millions of up-and-coming families.
• Stay current with fintech and edtech trends to inform content strategy and maintain relevance in an evolving financial landscape.
• Balance precision with warmth, ensuring that even the most technical or compliance-heavy messages are delivered with humanity and care.
• Set the standard for microcopy, button labels, tooltips, and long-form educational articles, paying close attention to rhythm, tone, and emotional impact.
• Work remotely as part of a distributed team, participating in virtual events, community weeks, and ongoing development programs to stay connected to company culture and mission.

🎯 Requirements

• 7+ years of UX and product writing experience with a portfolio demonstrating success in simplifying complex systems through language
• Proven experience writing for fintech, financial services, or edtech environments
• Strong ability to translate legal and financial complexity into clear, empathetic, and human-centered copy
• Self-starter mindset with the instinct to identify content gaps and drive initiatives without waiting for a brief
• Deep understanding of customer psychology in financial contexts and experience using feedback to refine messaging
• Ability to mentor writers and influence cross-functional teams on tone, voice, and narrative strategy

🏖️ Benefits

• Competitive salary between $140,000 and $155,000/year with stock options
• Comprehensive benefits package for employee and family
• Flexible work location, hours, and paid time off
• 401(k) matching
• Monthly Acorns account contribution and GoHenry account for family
• Access to mindfulness and financial wellness resources including Headspace and Addition Wealth
• Acorns Career Development Program with training sessions, development plans, and Cornerstone online platform
• Roots Leadership Program for Emerging Leaders
• Community week onsite gatherings and virtual team events
• Talented, mission-driven team focused on collective impact and customer wellbeing

Skills & Technologies

Senior

Remote

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Acorns Grow Incorporated

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About Acorns Grow Incorporated

Acorns is a California-based fintech company offering micro-investing and robo-advisory services. It rounds up users’ everyday purchases to the nearest dollar and invests the spare change into diversified ETF portfolios. The platform also provides retirement accounts, custodial accounts for children, and a debit card that automatically invests rewards. Acorns charges monthly subscription tiers and targets first-time and small-balance investors seeking passive wealth-building tools.

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