Lifecycle Marketing

Aspora, Inc.

Job Overview

Location

Bangalore

Job Type

Full-time

Full Job Description

📋 Description

• Own end-to-end lifecycle marketing flows across email, push, in-app, and WhatsApp, covering onboarding, activation, engagement, retention, and win-back campaigns.
• Define and execute the communication framework and segmentation strategy using behavioural data, lifecycle stage, and product usage to determine who receives what message, on which channel, and when.
• Drive cross-sell initiatives by designing lifecycle motions that transition existing remittance users into new products such as Digital Gold and NRI Banking, identifying optimal timing, sequencing, and surfaces.
• Manage the engagement calendar including scheduled campaigns, time-sensitive nudges, and reactive sends, while enforcing frequency capping and suppression logic to prevent message fatigue.
• Maintain and optimize transactional messages (confirmations, reminders, status updates) to ensure clarity, timeliness, and brand consistency, while identifying opportunities to surprise and delight users.
• Partner with product and growth teams to design and execute lifecycle campaigns for new product launches, seasonal initiatives, and go-to-market pushes.
• Run a rigorous test-and-learn agenda: A/B test copy, timing, channel, and creative elements; use holdout groups to measure incremental impact; document learnings and scale successful variants while discontinuing underperforming ones.
• Monitor and interpret business metrics (activation rate, repeat usage, retention, cross-sell conversion) alongside campaign metrics (open rates, CTRs, conversions, churn) to derive actionable insights and prioritize next steps.
• Build and refine customer segments using data-driven signals to ensure precision in targeting and personalization across all lifecycle stages.
• Translate product features into customer-centric benefits in copy, focusing on the single most compelling reason a user will engage with a message.
• Use data tools to independently pull, read, and interpret funnels, cohorts, and test results without relying on analytics teams.

🎯 Requirements

• 2–3 years of experience in lifecycle, CRM, or growth marketing
• Hands-on experience with at least one automation platform (MoEngage, CleverTap, Braze, WebEngage, or similar)
• Solid understanding of segmentation, event-based triggers, personalization, and multi-channel campaign logic
• Comfortable working with data: ability to pull, read, and interpret funnels, cohorts, and test results independently
• Strong copywriting skills: ability to write high-performing push notifications and subject lines
• Product marketing instinct: ability to identify the core user benefit and communicate it clearly

🏖️ Benefits

• Ownership of the full lifecycle function — build the architecture that shapes customer retention and growth
• Short feedback loops where campaign insights directly influence product decisions
• Opportunity to develop rare expertise in multi-product lifecycle strategy, cross-border customer behaviour, and CRM at scale across emerging channels
• Competitive salary, comprehensive benefits, and ESOPs aligned with Aspora's long-term vision

Skills & Technologies

Onsite

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

AI Job Fit Analysis

Pro

See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.

Aspora, Inc.

Visit Website

About Aspora, Inc.

Aspora is a company focused on providing innovative solutions in the data analytics and artificial intelligence space. They specialize in developing advanced platforms that enable businesses to leverage their data for better decision-making, improved efficiency, and enhanced customer experiences. Their offerings typically include tools for data integration, analysis, visualization, and predictive modeling. Aspora aims to democratize access to powerful AI capabilities, allowing organizations of all sizes to unlock the full potential of their information assets. The company is committed to continuous research and development to stay at the forefront of technological advancements in AI and data science, offering scalable and adaptable solutions to meet evolving market needs.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.