1st Formations Limited logo

Lifecycle Marketing Manager

Job Overview

Location

Covent Garden - Hybrid

Job Type

Full-time

Category

Marketing

Date Posted

April 22, 2026

Full Job Description

📋 Description

  • Own retention and engagement strategy across the full client lifecycle for the Accounting-as-a-Service division, driving long-term customer value through data-driven lifecycle marketing.
  • Design and execute targeted email and CRM campaigns using behavioural insights, usage patterns, and risk signals to reduce churn and increase engagement across a high-volume client base of hundreds to thousands of small businesses.
  • Collaborate with Customer Success, Marketing, and Operations teams to align on at-risk accounts, optimize automated journeys (onboarding, activation, reactivation), and continuously improve campaign performance through segmentation, testing, and iteration.
  • Work at a leading UK provider of company formation and compliance services with a scalable technology platform, strong growth trajectory (forecasted 5x–10x over three years), and a mission to empower entrepreneurs by making business essentials seamless and reliable.

Skills & Technologies

Hybrid

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1st Formations Limited logo
1st Formations Limited
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About 1st Formations Limited

1st Formations Limited is a Companies House-authorized UK company formation agent that incorporates and registers private limited companies online. The service packages include digital and printed company documents, registered office and director service addresses, confirmation statement filing, and ongoing compliance support. Targeting entrepreneurs, accountants, and foreign investors, the company provides same-day incorporation and post-formation administrative services while maintaining statutory records and handling mail forwarding. Established in 2014, it operates from London and is regulated by the Registrar of Companies for England and Wales.

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