Manager, Analytics- OnePay (L9)

📋 Description

• • As a Manager, Analytics for the OnePay portfolio at Synchrony Financial, you will play a pivotal role within the India Analytics Hub (IAH), collaborating closely with both US Analytics and IAH teams to drive critical business and organizational priorities.
• • This position is an individual contributor role focused on developing sophisticated analytical solutions that span across key areas such as marketing planning, campaign measurement and optimization, customer analytics, targeting and segmentation, and forecasting.
• • Your primary objective will be to identify significant growth opportunities, refine business strategies through data-driven insights, and optimize the entire customer journey.
• • You will be instrumental in supporting the OnePay India and US analytics and marketing teams by contributing to the design and execution of impactful marketing campaigns and rigorous A/B tests for the OnePay portfolio.
• • A core responsibility includes owning the end-to-end process for daily, weekly, and monthly reporting, ensuring that findings and any open items are clearly communicated to leadership.
• • You are expected to proactively identify opportunities, initiate, execute, and take ownership of strategic projects that demonstrably create business value and drive positive outcomes.
• • Regular and effective communication with stakeholders is essential, providing updates on project progress and ensuring alignment.
• • You will be tasked with thoroughly understanding business requirements and delivering on ad hoc analytical requests with precision and timeliness.
• • Facilitating meetings with the US Portfolio analytics team will be part of your role, which includes preparing and delivering necessary presentations to convey insights and recommendations.
• • A key aspect of this role involves spearheading the adoption and application of the latest analytical tools and techniques within the industry, leveraging them to foster portfolio growth and competitive advantage.
• • You will be held accountable for the last-mile execution of projects, ensuring that analytical solutions are not only developed but also successfully implemented and their impact realized.
• • Beyond specific project work, you will contribute to broader internal initiatives, undertake other assigned duties, and participate in special projects as needed, demonstrating a commitment to the overall success of the analytics function.
• • The role demands a strong understanding of statistical principles and their application in a business context, including hypothesis testing, regression analysis, and maximum likelihood estimation.
• • You will be expected to translate complex data into clear, actionable insights, utilizing advanced data visualization and storytelling techniques to influence decision-making at various levels of the organization.
• • This position offers a unique opportunity to work within a dynamic, matrixed organization, enabling data-driven decisions and fostering a culture of analytical rigor.
• • You will manage complexity and ambiguity, effectively juggling multiple initiatives simultaneously while maintaining a high standard of quality and delivery.
• • The role requires a proven ability to work autonomously, demonstrating initiative and self-direction, while also functioning as a key, collaborative member of a broader team.
• • Experience in the credit card or broader financial services industry is highly desirable, providing a strong foundation for understanding the specific challenges and opportunities within the OnePay portfolio.
• • You will leverage your expertise in SAS, SQL, and Python to manipulate, analyze, and interpret large and complex datasets, employing advanced algorithms where appropriate.
• • Proficiency in MS Excel and MS PowerPoint is crucial for data manipulation, analysis, and presentation of findings to diverse audiences.
• • Tableau will be your primary tool for creating compelling data visualizations and dashboards, enabling stakeholders to easily understand key trends and performance metrics.
• • The role requires a strategic mindset, looking beyond immediate tasks to anticipate future analytical needs and proactively develop solutions.
• • You will contribute to the development and refinement of analytical models, including forecasting and segmentation, to support strategic planning and customer engagement efforts.
• • The work involves a deep dive into customer behavior, identifying patterns and drivers to inform targeted marketing strategies and enhance customer lifetime value.
• • You will be responsible for measuring the effectiveness of marketing initiatives, providing insights into ROI and areas for optimization.
• • This role is critical in ensuring that the OnePay portfolio leverages data to its fullest potential, driving both customer satisfaction and business profitability.
• • The collaborative nature of the role means you will be working with cross-functional teams, including marketing, product, and technology, to ensure analytical insights are integrated into business processes.
• • You will be a key player in shaping the analytical roadmap for the OnePay business, contributing to long-term strategic planning and innovation.
• • The role demands a commitment to continuous learning, staying abreast of the latest advancements in analytics, data science, and financial services technology.