Manager, Go-To-Market Analytics

GoTo, Inc.

Job Overview

Location

Remote (US)

Job Type

Full-time

Full Job Description

📋 Description

• As a Manager, Go-To-Market Analytics at GoTo, Inc., you will lead and scale the GTM analytics function to drive marketing efficiency, pipeline productivity, and revenue growth by transforming data into actionable insights for Marketing, Sales, and Operations teams.
• Your day-to-day responsibilities include scaling the GTM analytics engine by setting priorities and streamlining workflows, expanding stakeholder support through scalable dashboards and automated analyses, owning operational excellence in core reporting (KPIs, funnel performance, attribution), and driving revenue by improving attribution models and performance measurement frameworks.
• You will join GoTo’s Marketing team, which shapes the company’s global presence, voice, and vision by leveraging AI-driven insights and tools to power creative campaigns, connect with customers meaningfully, and fuel business growth in an environment where smart problem-solving and innovation are expected and rewarded.
• In this role, you will develop leadership and strategic impact by mentoring team members, influencing cross-functional stakeholders, mastering advanced analytics tools, and directly contributing to revenue-generating initiatives while building expertise in Go-To-Market processes, funnel KPIs, and enterprise data ecosystems.

🎯 Requirements

• Strong business and marketing acumen with deep understanding of Go-To-Market processes, funnel KPIs (MQLs, opportunities, pipeline), and how marketing performance connects to revenue
• Advanced Excel proficiency (shortcuts, pivot tables, formulas) with ability to navigate datasets, manage data imports, and interpret different data formats
• Hands-on experience with data visualization tools (PowerBI, Tableau, Looker) and strong understanding of dimensions, measures, filters, table calculations, LOD expressions, and data blending
• Working knowledge of Touch Analytics (Salesforce CRM reporting, pipeline tracking) and Web Analytics platforms (Google Analytics and/or Adobe Analytics), including acquisition reporting, lead form tracking, and eCommerce metrics
• Proven ability to communicate complex data clearly, influence cross-functional stakeholders, and self-start in learning internal data processes, reporting frameworks, and KPI definitions

🏖️ Benefits

• Comprehensive health benefits, life insurance, etc.
• Paid holidays, volunteer time off, and quarterly self-care days and no meeting days
• Tuition and reading reimbursement programs to support continuous learning and professional growth
• Thrive Global Wellness Program, Confidential Employee Assistance Program (EAP)
• Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching program—to amplify connection and impact

Skills & Technologies

Remote

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

GoTo, Inc.

Visit Website

About GoTo, Inc.

GoTo, Inc. is a leading provider of remote access and collaboration software solutions. The company offers a comprehensive suite of products designed to enable seamless communication, support, and collaboration for businesses of all sizes. Their offerings include remote support tools, meeting and webinar platforms, and secure remote access solutions. GoTo's technology empowers IT professionals to provide efficient technical support, facilitates virtual meetings and online events, and allows employees to connect to their work environments from anywhere. The company focuses on delivering reliable, user-friendly, and secure solutions that enhance productivity and streamline business operations in today's increasingly distributed workforce.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.