Manager, Landing Page Optimization

Airwallex (UK) Limited

Job Overview

Location

US - San Francisco

Job Type

Full-time

Full Job Description

📋 Description

• Lead Landing Page Optimization (LPO) and conversion rate improvement for U.S. and EMEA acquisition funnels, owning end-to-end strategy, testing, and iteration of high-impact landing experiences.
• Design, build, and execute A/B, multivariate, personalization, and geo-targeted experiments using Contentful CMS to maximize conversion rates across paid, organic, and full-funnel traffic sources.
• Partner with Performance Marketing, Product Marketing, Design, and Web Engineering teams to align landing page messaging, visuals, and offers with audience intent and funnel stage.
• Develop frameworks connecting media intent (keywords, audiences) with on-page experience to ensure seamless ad-to-landing continuity and improve Quality Score.
• Utilize behavioral analytics tools including Hotjar, FullStory, and Microsoft Clarity to identify user drop-offs, friction points, and optimization opportunities.
• Define, track, and report on key KPIs: conversion rate (CVR), bounce rate, funnel progression, form completion, MQL→SQL rates, and CAC efficiency.
• Build and maintain dashboards in Looker, Tableau, or GA4 to visualize test performance and communicate insights across global teams.
• Analyze experiment data with statistical rigor to ensure significance, scalability, and actionable outcomes.
• Collaborate with Analytics and RevOps to integrate web performance data with Salesforce (SFDC) and Marketo for end-to-end attribution and pipeline visibility.
• Monitor and optimize page speed, mobile responsiveness, and UX quality across U.S. and EMEA regions to ensure consistent user experience.
• Coordinate localization workflows with regional marketing teams to ensure compliance with GDPR and cultural accuracy in copy, layout, and design.
• Manage a continuous CRO experimentation pipeline, documenting learnings, winning variants, and creating reusable templates for global reuse.
• Serve as the internal advocate for data-driven UX decisions, promoting experimentation culture and continuous improvement across marketing and product teams.
• Work closely with Regional Marketing (APAC, EMEA, US) to align on global CRO best practices and scale successful optimizations across markets.
• Partner with Paid Media teams to test message consistency between ads and landing pages, driving lower CAC and higher downstream conversion rates.
• Ensure all landing experiences are optimized for compliance, accessibility, and regional legal requirements while maintaining brand integrity.

🎯 Requirements

• 5–8 years of experience in Conversion Rate Optimization (CRO), Web Strategy, or Performance Marketing, ideally in B2B SaaS or fintech
• Proven success driving conversion improvements and reducing CAC through structured, data-led experimentation
• Experience using Contentful CMS for landing page development and testing
• Proficiency with GA4, Looker, Tableau, Hotjar, FullStory, Microsoft Clarity, Salesforce (SFDC), and Marketo
• Bachelor’s degree in Marketing, Econometrics, Computer Science, Business Analytics, UX Design, or related field
• Strong understanding of A/B testing methodologies, UX principles, and performance analytics

🏖️ Benefits

• Opportunity to work with a global team of over 2,000 innovators across 26 offices
• Exposure to high-visibility, high-impact projects shaping the future of global payments
• Access to AI tools and technologies to work smarter and solve problems faster
• Collaborative environment with founder-like energy and true ownership over outcomes

Skills & Technologies

Onsite

Degree Required

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Airwallex (UK) Limited

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About Airwallex (UK) Limited

Airwallex is a global financial technology company providing cross-border payment and banking infrastructure for businesses. It offers multi-currency accounts, foreign exchange, card issuing, expense management, and embedded finance APIs. Founded in Melbourne in 2015, the company serves enterprises and SMEs across Asia-Pacific, Europe, and the Americas, operating under licenses in multiple jurisdictions and processing billions in annualized transaction volume.

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