Manager, Market Intelligence- SBA

📋 Description

• • As the Manager, Market Intelligence-SBA at The J.M. Smucker Company, you will play a pivotal role within the Insights Team, acting as a catalyst for deep consumer and market understanding that directly inspires strategy and drives brand growth.
• • You will serve as a trusted strategic partner, primarily collaborating with Brand Marketing and Innovation teams, to uncover critical dynamics of purchase behavior that guide crucial business decisions.
• • Your core responsibility will be to synthesize complex business analyses and broader marketplace understanding into actionable insights, ensuring Smucker teams possess a thorough comprehension of market dynamics.
• • Leveraging your strong analytical acumen, you will transform raw data into compelling insights, translating intricate analyses into clear, concise conclusions and strategic recommendations.
• • A key aspect of this role involves presenting findings in a manner that empowers stakeholders to drive action and measurably improve business results.
• • You will lead ongoing business review analyses, facilitating cross-functional discussions to dissect performance and identify opportunities.
• • Your communication skills will be essential in articulating key business opportunities and risks, encompassing market share trends, competitive landscapes, innovation pipelines, distribution strategies, pricing tactics, promotional effectiveness, and media optimization.
• • A proactive approach is expected, continually "digging deeper" to uncover the underlying drivers of business results and their implications for our diverse brand portfolio.
• • You will utilize advanced tools to predict media performance and engage in scenario planning, with the ultimate goal of driving improved Return on Investment (ROI).
• • Collaboration with data vendors will be crucial to foster best-in-class partnerships, maximizing our analytic capabilities and ensuring access to cutting-edge data resources.
• • You will partner closely with other members of the Insights team to ensure a holistic application of the full suite of insights capabilities, addressing complex business questions in a comprehensive manner.
• • This role demands a blend of analytical rigor and strategic thinking, requiring you to connect market trends and consumer behavior to tangible business outcomes.
• • You will be instrumental in shaping the strategic direction of brands by providing data-driven narratives that resonate with business objectives.
• • The position offers a unique opportunity to influence brand strategy at a significant consumer packaged goods company, working with well-known and beloved brands.
• • You will be at the forefront of understanding the evolving consumer and retail landscape, translating these shifts into actionable intelligence for the business.
• • Your work will directly contribute to Smucker's mission of inspiring consumers and shoppers to connect more deeply with its brands.
• • This role requires a proactive and curious mindset, constantly seeking to understand the 'why' behind the data and its impact on business performance.
• • You will be responsible for identifying emerging trends and competitive threats, providing early warnings and strategic recommendations to mitigate risks and capitalize on opportunities.
• • The ability to manage multiple projects simultaneously, maintaining a high level of accuracy and attention to detail, is paramount.
• • You will develop and present a strong point of view, effectively communicating complex information with simplicity to all levels of the organization, from brand managers to senior leadership.
• • This position is ideal for an individual passionate about consumer behavior, brand building, and leveraging data to drive impactful business decisions in the dynamic CPG industry.
• • You will contribute to a culture of data-driven decision-making, fostering a deeper understanding of the consumer and the marketplace across the organization.
• • The remote work arrangement offers flexibility while maintaining a high level of collaboration and impact within the team and across the company.
• • Your insights will help shape marketing strategies, product innovation, and overall business planning, ensuring Smucker remains competitive and relevant in the marketplace.
• • You will be a key player in translating market intelligence into strategic imperatives that drive sustainable growth and brand equity.
• • This role is about more than just reporting numbers; it's about crafting compelling stories from data that inspire action and shape the future of Smucker's brands.
• • You will be empowered to explore new analytical approaches and tools, contributing to the continuous improvement of the Insights function.
• • The opportunity to work with a diverse portfolio of brands provides a rich and varied analytical landscape, offering continuous learning and development.
• • You will be a critical link between market data and strategic brand management, ensuring that insights are translated into effective business strategies.
• • Your ability to build strong relationships with cross-functional partners will be key to driving the adoption and impact of your insights.
• • This role is designed for someone who thrives in a dynamic environment, enjoys solving complex problems, and is passionate about making a tangible difference in business outcomes.
• • You will be a champion for consumer understanding, ensuring that the voice of the consumer and the dynamics of the market are central to strategic planning.
• • The Manager, Market Intelligence-SBA position is an exciting opportunity to contribute significantly to the success of The J.M. Smucker Company through insightful analysis and strategic guidance.