Manager, Product Marketing

MeridianLink, Inc.

Job Overview

Location

US Remote

Job Type

Full-time

Full Job Description

📋 Description

• The Manager, Product Marketing leads the Consumer Product Marketing team at MeridianLink, Inc., driving strategic direction, execution, and performance of product marketing initiatives to align with company objectives and product roadmaps. This role is critical in translating product and corporate strategy into compelling market positioning, messaging, and go-to-market execution that directly impacts revenue growth and market share.
• The person will lead, coach, and develop a team of Product Marketing Managers by providing clear direction, performance feedback, and career development support; set and communicate product marketing strategy and priorities aligned to company objectives and product roadmaps; oversee messaging, positioning, and go-to-market strategies across assigned consumer product lines; ensure high-quality execution of product launches, sales enablement materials, customer-facing messaging, and marketing collateral; partner closely with Product Management to align on market insights, product strategy, roadmaps, pricing, and packaging; drive cross-functional alignment with Sales, Demand Generation, Brand, and Customer-facing teams to ensure consistent and effective execution; review, prioritize, and allocate team workload to ensure focus on initiatives with the greatest business impact; provide guidance and escalation support on complex or high-impact product marketing initiatives; use market research, customer insights, and performance data to inform strategy and continuous improvement; and represent Product Marketing in cross-functional planning, reviews, and leadership discussions.
• The team operates within MeridianLink’s Product Marketing organization, collaborating closely with Product Management, Sales, Demand Generation, and Brand teams to ensure cohesive go-to-market strategies. As a remote-first role based in the US, this position offers the opportunity to influence product success across a national footprint while working with a distributed, cross-functional team focused on innovation in financial and consumer technology solutions.
• In this role, the individual will develop advanced leadership and strategic product marketing skills, gain deep exposure to consumer financial technology markets, and have the opportunity to shape the positioning and launch of key product lines. Success in this position can lead to greater influence within the marketing organization and potential advancement into senior product marketing or marketing leadership roles.

🎯 Requirements

• Proven ability to lead, coach, and develop product marketing professionals
• Strong strategic thinking skills with the ability to translate strategy into clear priorities and execution plans
• Deep understanding of product marketing fundamentals, including positioning, messaging, go-to-market strategy, and sales enablement
• Ability to influence cross-functional partners and drive alignment without direct authority
• Ability to analyze market, customer, and performance data to inform decisions and resolve complex problems
• Strong communication and presentation skills, with the ability to tailor messaging to different audiences
• Ability to manage competing priorities and guide teams through ambiguity
• Bachelor’s degree and 6+ years of relevant experience, including demonstrated people leadership experience

🏖️ Benefits

• Opportunity to lead and develop a team of Product Marketing Managers in a remote-first US-based role
• Direct impact on product positioning, go-to-market strategy, and business outcomes for consumer product lines
• Collaboration with cross-functional teams including Product Management, Sales, Demand Generation, and Brand
• Exposure to market research, customer insights, and performance data to drive strategic decision-making
• Career growth potential within MeridianLink’s marketing and product organizations
• Work in a dynamic, innovative environment focused on financial and consumer technology solutions

Skills & Technologies

Remote

Degree Required

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MeridianLink, Inc.

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About MeridianLink, Inc.

MeridianLink provides cloud-based software for banks, credit unions, and mortgage lenders to manage loan origination, account opening, credit reporting, and deposit products. The platform automates underwriting workflows, integrates with credit bureaus and core banking systems, and offers analytics for risk management and regulatory compliance. Customers use the APIs and configurable modules to streamline consumer, small-business, and mortgage lending operations while ensuring data security and audit standards.

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