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Market Manager

Vision Service Plan

Job Overview

Location

Remote US

Job Type

Full-time

Full Job Description

📋 Description

• As a Market Manager at Vision Service Plan, you will initiate, develop, lead, and manage marketing strategies, positioning, initiatives, and programs in support of company objectives, playing a critical role in driving market-specific growth and brand alignment.
• Day to day, you will develop marketing strategies for specific customer segments including brokers, clients, consumers, and providers; measure marketing plan results including ROI; identify segment expectations, needs, behaviors, and attitudes through primary and secondary research; develop and manage marketing and advertising campaigns across digital, print, direct mail, and email channels; collaborate with communications managers to align positioning and promotion; partner with business areas to execute and gain adoption of programs in the field and at the account level; serve as a central resource for brand-related information; educate business partners on brand issues and opportunities; establish short- and long-term goals, competitive positions, and strategies; develop and deploy programs to maximize distribution channels, increase business opportunities, and improve retention; set direction for project teams and influence stakeholders to ensure products, services, and marketing programs meet segment needs; and establish goals and targets to measure program success.
• You will join Vision Service Plan, a mission-driven organization focused on vision care and eye health, working within a collaborative marketing team that partners closely with sales, product development, and communications to deliver targeted, data-informed marketing initiatives that support business growth and customer engagement.
• In this role, you will develop advanced expertise in segment-specific marketing strategy, campaign management across multiple channels, ROI measurement, stakeholder influence, and brand stewardship; you will gain leadership experience in guiding cross-functional initiatives and shaping market positioning, while building strategic planning and analytical skills that support long-term career growth in marketing and business leadership.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience
• 4+ years of marketing experience, preferably customer-focused experience with specific market segment
• 4+ years of demonstrated experience with program management and leadership skills including the ability to recommend strategic direction and influence change
• 4+ years of advanced understanding of marketing concepts, theories, and practices
• Proven analytical and problem-solving skills
• Excellent written and verbal communication skills

🏖️ Benefits

• Eligible bonuses and commissions as part of the compensation package
• Access to VSP Vision benefits including health and wellness programs
• Opportunity to work remotely within the United States
• Equal opportunity employer with commitment to diversity and inclusion
• Drug-free workplace with pre-employment substance abuse testing (standard policy)
• Consideration for qualified applicants with arrest or conviction records under fair chance ordinances (where applicable)

Skills & Technologies

Remote

Degree Required

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Vision Service Plan

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About Vision Service Plan

Vision Service Plan is a not-for-profit vision benefits company headquartered in Rancho Cordova, California. Founded in 1955, it provides vision insurance and related services to more than 80 million members through employers, health plans, and government programs across the United States. The company operates the largest network of independent eye care professionals, including optometrists and ophthalmologists, and offers allowances for frames, lenses, and eye exams. VSP also funds global access initiatives, eyewear donations, and optometry student scholarships through its Eyes of Hope program.

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