Marketing Analytics Automation & Enablement Manager

📋 Description

• • As the Marketing Analytics Automation & Enablement Manager at Twilio, you will serve as the architect of the marketing organization’s automated intelligence engine, unifying disparate data ecosystems into a cohesive, high-velocity growth platform. This role is critical to ensuring data integrity, implementing sophisticated automation, and establishing a best-in-class work ecosystem through advanced generative AI systems.
• • Day to day, you will architect automated frameworks for reporting and analytics to drive weekly executive cadences, consult with cross-functional teams to identify workflow bottlenecks, conduct audits of analytics workflows to design optimized processes, drive third-party data enrichment capabilities, design and govern a shared AI foundation with centralized repositories of prompts and scripts, lead AI-driven workflows using OpenAI, Claude, and Gemini to automate query optimization and insights generation, serve as the technical lead for Segment integrations and BigQuery architecture with Enterprise Tech teams, and establish automated data frameworks to unify top-of-funnel and bottom-of-funnel signals for a comprehensive view of marketing’s impact on pipeline and LTV.
• • Twilio is a remote-first company shaping the future of communications, empowering hundreds of thousands of businesses and millions of developers worldwide to craft personalized customer experiences. The company fosters a culture of connection, global inclusion, and innovation, where employees are part of a vibrant team making a global impact each day. Twilio uses AI to streamline hiring but ensures all decisions are made by real Twilions, reinforcing its commitment to people-centric values.
• • In this role, you will learn to lead enterprise-scale AI and automation initiatives within a global marketing organization, deepen your expertise in generative AI applications for data workflows, master advanced SQL and Python for systems integration, and develop leadership skills in training and institutionalizing new tools across technical and non-technical teams. You will achieve measurable impact by accelerating the 'velocity to value' for stakeholders, establishing institutional knowledge through shared AI toolkits, and driving scalable, secure data governance that enhances marketing’s strategic decision-making.