Job Overview
Location
Egypt
Job Type
Contract
Category
Copywriter
Date Posted
February 26, 2026
Full Job Description
📋 Description
- • Join a dynamic and established food blog as a Marketing & Copywriting Assistant, playing a crucial role in the day-to-day content operations that keep a loyal readership engaged and inspired. This fully remote position offers the opportunity to contribute significantly to a trusted resource for home cooks, known for its library of over 800 approachable recipes made with everyday ingredients.
- • Your primary focus will be on supporting content creation and optimization, ensuring a seamless flow of high-quality content across multiple platforms. This involves a blend of creative writing, meticulous editing, strategic content scheduling, and leveraging AI tools to enhance, not replace, the human touch in content development.
- • You will be instrumental in maintaining the brand's voice – a perfect fusion of creativity and structure – which consistently delivers engaging blog posts, newsletters, and social media content that deeply resonates with its audience. The ideal candidate possesses exceptional writing abilities, a solid grasp of SEO fundamentals, and a keen eye for detail, all while being comfortable working within established processes and adapting to evolving strategies.
- • A key responsibility will be the meticulous scheduling of content across major digital platforms. This includes managing posts for Facebook (utilizing Meta Business Suite), Pinterest, TikTok, Instagram, and YouTube. You will employ scheduling tools to prepare and organize upcoming content, ensuring a consistent and engaging presence that fosters community growth and reader interaction.
- • Maintaining an accurate and timely posting calendar is paramount. You will be responsible for the timely, accurate delivery of all scheduled content, ensuring that the blog's presence remains robust and reliable for its audience.
- • Your writing and editing skills will be put to use crafting and refining both short-form and long-form content. This encompasses blog posts, engaging email newsletters, compelling YouTube video scripts, and captivating social media captions. A significant part of this role involves repurposing existing content across different platforms, ensuring that the core messaging remains clear, consistent with the brand's unique voice, and perfectly tailored to the specific audience of each platform.
- • You will thoughtfully integrate AI writing tools, such as ChatGPT and Gemini, into your workflow. The emphasis here is on using these tools as assistants to augment creativity and efficiency, with a critical requirement to revise and refine AI-generated outputs to meet stringent editorial standards and SEO best practices. This ensures that all content is not only well-written but also discoverable and valuable to readers.
- • A foundational understanding of SEO principles is essential. You will apply these principles in your writing and editing, focusing on keyword integration, effective header usage, and crafting compelling meta descriptions, all while maintaining a reader-focused approach that prioritizes clarity and value.
- • Beyond new content creation, you will play a vital role in content optimization. This involves updating existing blog content to align with current SEO best practices, enhancing readability, improving formatting, and ensuring optimal keyword alignment. You will also assist in the formatting of new recipe posts, strengthening internal linking strategies, and proactively identifying opportunities to expand content based on emerging reader interests or seasonal trends.
- • Light keyword research will be part of your responsibilities, applying your findings to ongoing SEO initiatives and the creation of new content. This data-driven approach will help to ensure that the blog remains relevant and competitive in search engine results.
- • Adherence to detailed checklists and Standard Operating Procedures (SOPs) is crucial for maintaining consistency and ensuring the highest quality across all content output. This structured approach guarantees that every piece of content meets the brand's high standards.
- • You will actively collaborate on weekly and monthly priorities, contributing to planning sessions for YouTube content, content scheduling strategies, and the execution of marketing campaigns. This collaborative spirit is key to the team's success.
- • Participation in ongoing training and onboarding will be expected, coupled with a flexible attitude towards evolving workflows and strategic adjustments. The digital landscape is constantly changing, and adaptability is key.
- • Occasionally, you will have the opportunity to track post performance using Google Analytics and platform-specific insights. This data will be invaluable in informing future optimization efforts and strategic decisions, allowing you to contribute to the continuous improvement of the content strategy.
- • This role is ideal for someone who thrives in a structured yet creative environment, enjoys the process of content creation from start to finish, and is eager to learn and grow within a supportive team dedicated to empowering home cooks. You will gain invaluable hands-on experience across the entire content marketing lifecycle, contributing meaningfully to a brand that values quality, reliability, and reader connection.
- • The position requires availability during U.S. business hours (9:00 AM – 5:00 PM EST) to effectively support U.S.-based clients and ensure seamless collaboration with the team. Candidates must be based in LATAM, Africa, or Eastern Europe.
🎯 Requirements
- • 2+ years of experience in digital marketing, copywriting, or content creation for blogs, newsletters, or social media.
- • Native-level English proficiency with a warm, clear, and reader-focused writing style.
- • Working knowledge of SEO best practices and Google Analytics.
- • Experience with Meta Business Suite (required).
- • Comfortable integrating AI writing tools into workflows without overreliance.
- • Detail-oriented with the ability to consistently follow checklists while managing multiple tasks.
🏖️ Benefits
- • Fully Remote work environment.
- • Opportunity to gain hands-on experience across the full content marketing lifecycle.
- • Supportive and purpose-driven team environment.
- • Flexible to evolving workflows and strategy adjustments.
- • Potential to contribute to a well-established food blog with a loyal readership.
Skills & Technologies
Remote
About Scale Army
Scale Army Careers is a remote-talent marketplace that sources, vets and places top sales, marketing and technical professionals across Latin America and Africa into full-time roles with high-growth U.S. companies. Operating under the same umbrella as Scale Army, the platform pairs candidates with vetted 40-hour-per-week engagements, provides onboarding guidance, monthly check-ins and equipment stipends, and channels consistently strong performers into progressively higher-impact opportunities to build long-term, dollar-based careers.
