Marketing Executive - Founding Team (US)

📋 Description

• • Join Nory AI, a rapidly growing, Series B-funded startup revolutionizing the restaurant industry, as a foundational member of our U.S. Marketing & Growth team.
• • This is a unique opportunity to shape Nory's marketing presence in the United States from the ground up, working as part of the founding U.S. team in our new New York City office.
• • You will play a pivotal role in adapting and executing global marketing strategies for the U.S. market, ensuring Nory's message resonates with American restaurant operators and enterprise hospitality brands.
• • Reporting directly to the VP of Marketing & Growth, you will collaborate closely with our central marketing team at HQ, as well as U.S.-based Sales and Partnerships departments.
• • Your primary objective will be to elevate Nory's brand awareness, drive demand generation, and directly support revenue-generating initiatives through strategic marketing efforts.
• • **U.S. Market Localization:** A key responsibility will be to translate and tailor Nory's global messaging, value proposition, and marketing campaigns to effectively connect with the nuances of the U.S. market.
• • This involves ensuring our brand tone, cultural relevance, and competitive positioning are finely tuned for American audiences.
• • You will act as the crucial conduit for U.S. market insights, feeding this valuable information back to the central marketing and product teams to inform future global strategies and product development.
• • **Partnership Marketing Support:** You will actively contribute to the go-to-market strategies for Nory's U.S. partnerships.
• • This includes developing essential co-marketing assets such as compelling case studies, targeted landing pages, informative webinars, and engaging content that highlights the value Nory brings to our partners.
• • You will coordinate the execution of partner campaigns and activation plans, working in tandem with the central marketing team to ensure seamless and impactful collaborations.
• • **Brand & Event Marketing:** Take the lead in executing Nory's brand presence at U.S.-based events, including industry trade shows, conferences, and local field marketing initiatives.
• • Proactively identify high-impact industry opportunities that can significantly grow brand awareness and contribute to the sales pipeline.
• • Support and enhance executive visibility within the U.S. market by coordinating speaking opportunities, managing PR efforts, and orchestrating local marketing activations.
• • **Strategy & Positioning:** Serve as the authentic "voice of the customer" for the U.S. market within the marketing department.
• • Contribute significantly to the development and refinement of Nory's market positioning strategy, ensuring our unique competitive differentiators are clearly articulated.
• • Ensure all marketing initiatives are tightly aligned with the U.S. sales team's goals and overall growth targets, fostering a cohesive approach to market penetration.
• • **CRM & Paid Media Collaboration:** Act as the primary U.S. point of contact and stakeholder for centrally managed CRM systems and paid acquisition campaigns.
• • Provide critical input on audience targeting, segmentation strategies, campaign messaging, and prioritization of marketing efforts to maximize effectiveness in the U.S.
• • Support local optimization efforts for these campaigns, ensuring they align perfectly with U.S. pipeline objectives and deliver measurable results.
• • This role demands a blend of strategic foresight and hands-on execution, requiring you to be comfortable working across diverse teams and time zones.
• • An entrepreneurial spirit is essential, as you will be instrumental in building Nory's U.S. marketing function from the ground up.
• • Your contributions will directly impact Nory's growth trajectory and success in the vital U.S. hospitality market, helping to fix the industry for good.