$Infracost Inc. logo$

Marketing Lead

Infracost Inc.

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• Lead the end-to-end marketing function for Infracost, including strategy development, execution, and performance optimization to drive customer acquisition and brand awareness.
• Own and iterate on the marketing funnel and KPI dashboard, using data to guide decisions and measure campaign effectiveness.
• Create and maintain the marketing calendar, ensuring alignment across campaigns, product launches, events, and content releases.
• Develop and produce high-quality marketing content including website copy, blog posts, case studies, email campaigns, social media assets, and video scripts.
• Collaborate cross-functionally with engineering, product, and sales teams to gather insights, coordinate demos, organize webinars, and co-create promotional materials.
• Plan and execute participation in key industry events, including FinOps X in San Diego, and coordinate internal resources for booth setup, content, and attendee engagement.
• Build and manage relationships with external contractors and internal stakeholders to deliver marketing assets on time and within scope.
• Experiment with new marketing channels and tactics, prioritizing action over perfection, and iterating quickly based on real-world results.
• In the first 30 days, onboard into Infracost’s current marketing systems, review funnels and KPIs, and conduct cross-team meetings to understand product and customer context.
• By day 60, lead your first end-to-end marketing campaign from brief to analysis, presenting results and refining the next quarter’s plan with leadership.
• By day 90, be fully operational in driving multiple concurrent campaigns, optimizing performance, and planning strategic initiatives for growth.
• As the team scales, build and lead a small, high-performing marketing team around you, defining roles, processes, and workflows.
• Communicate complex technical concepts (FinOps, cloud infrastructure, developer tools) clearly to technical audiences without requiring engineering expertise.
• Maintain and optimize marketing tools including Close (CRM), CommonRoom, Google Analytics, and Mailchimp, with willingness to learn new platforms quickly.
• Embody the company’s cultural pillars: prioritize customer success as your own, practice radical transparency, and embody the JEDI principle — Just Effing Do It.
• Balance strategic vision with hands-on execution, wearing multiple hats typical of a fast-moving startup environment.
• Actively contribute ideas across marketing, product, and sales functions, fostering a culture of experimentation and continuous improvement.

🎯 Requirements

• 5+ years of B2B marketing experience, ideally in SaaS or developer tools
• Proven ability to own and drive pipeline as a solo marketer in a small team
• Strong project management experience running email campaigns, GTM campaigns, and sales enablement initiatives
• Bias toward action: prefer shipping imperfect solutions and iterating over waiting for perfection
• Comfortable marketing to technical audiences — able to earn respect without being an engineer
• Strong writer capable of producing clear, credible copy across website, email, long-form, and social formats
• Hands-on experience with marketing tools such as Close, CommonRoom, Google Analytics, and Mailchimp
• Experience with FinOps, developer tools, DevOps, or cloud infrastructure is a strong plus

🏖️ Benefits

• Fully remote team
• Two company meetups per year (past locations include Croatia, Barcelona, Berlin, San Diego, and Orlando)
• Employee-friendly equity terms with a 10-year exercise window
• 401k matching for US employees
• Health, dental, and vision insurance for US employees
• 31 days paid leave per year (including national holidays)
• 12 weeks paid parental leave

Skills & Technologies

Azure

GitHub

Senior

Remote

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

AI Job Fit Analysis

Pro

See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.

$Infracost Inc. logo$

Infracost Inc.

Visit Website

About Infracost Inc.

Infracost Inc. provides cloud cost estimation for infrastructure-as-code. Its open-source CLI plugs into Terraform, CloudFormation and Pulumi workflows to parse planned changes, query public cloud price APIs, and display line-item cost impacts before deployment. The SaaS platform adds policy guardrails, budget alerts, dashboards and pull-request integrations so engineering teams can see, control and optimize AWS, Azure and Google spending within existing CI/CD pipelines.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.