Marketing Leader, Contrast Media

GE HealthCare Technologies Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end marketing strategy and performance for the Contrast Media portfolio across key brands in X-Ray, CT, and MRI.
• Lead annual strategic planning, operating plans, and long-range forecasting to achieve revenue and market share targets.
• Identify growth opportunities across segments, sites of care, and customer archetypes to expand portfolio utilization.
• Balance investment and prioritization across in-line brands and pipeline readiness.
• Lead commercial readiness planning for a pipeline contrast agent currently in Phase 2/3 clinical development.
• Partner with Product Development, Medical Affairs, Regulatory, and Market Access to shape early value proposition, positioning, and evidence needs.
• Develop launch scenarios, segmentation strategies, and early go-to-market frameworks.
• Develop and activate a new market creation plan.
• Ensure organizational readiness across sales, training, supply, and marketing in advance of commercialization milestones.
• Define and execute integrated customer strategies across organized customers, HCPs, payers, and patients, including both personal and non-personal promotion.
• Assess and activate key strategic levers across stakeholders (providers, IDNs, GPOs, payers, advocacy groups).
• Lead development of value propositions, positioning, and messaging frameworks across brands.
• Drive demand generation strategies, promotional campaigns, and channel optimization.
• Identify differentiation opportunities to sustain competitive advantage and strengthen brand equity.
• Align and lead cross-functional teams including Sales, Medical Affairs, Market Access, Training, Supply Chain, Regulatory, and Legal.
• Coordinate portfolio-wide initiatives across internal stakeholders, agencies, and partners to ensure consistent execution.
• Partner with Sales and Training to develop and deliver impactful commercial education and enablement.
• Monitor competitive activity, clinical trends, and evolving customer needs to inform strategy.
• Partner with analytics teams to track performance, identify opportunities, and optimize marketing investments.
• Establish KPIs and dashboards to evaluate campaign effectiveness and portfolio performance.
• Collaborate with Finance and portfolio teams to develop operating plans and latest estimate (LE) forecasts.
• Act as a marketing liaison to supply chain and trade teams on Sales & Operations Planning (S&OP), including demand forecasting, supply continuity, and issue mitigation.
• Manage marketing budget to ensure efficient allocation and strong return on marketing spend (ROMS) and return on investment (ROI).
• Work with agency partners to ensure strategic alignment, execution excellence, and optimization of campaigns.
• Deliver clear, data-driven updates to senior leadership on business performance, risks, and opportunities.
• Provide strategic recommendations on portfolio priorities, investments, and growth initiatives.
• Represent the Contrast Media portfolio in internal and external leadership and customer forums.

🎯 Requirements

• Bachelor’s degree required. MBA or advanced degree preferred.
• 10+ years of experience in pharmaceutical, medical device, or healthcare marketing or commercial leadership.
• Experience managing direct reports and/or leading teams in a matrixed environment preferred.
• Experience managing large or multi-brand portfolios and driving commercial performance.
• Experience in hospital-based products and B2B marketing strongly preferred.
• Prior launch experience or involvement in pipeline commercialization planning, with a understanding of how to prepare markets, organizations, and value propositions for successful product launches.
• Ability to manage complexity across multiple brands or products while driving cohesive strategy and performance.
• Proven ability to align diverse stakeholders and lead without direct authority.
• Confident communicator with the ability to influence senior leadership and drive decisions.
• Communicates with honesty, clarity, and transparency; brings a positive, solutions-oriented attitude and strong work ethic to build trust and effectiveness across teams and with customers.

🏖️ Benefits

• Competitive benefits package, including medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.
• Performance-based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).
• Opportunity to work with a leading global healthcare solutions provider.
• Professional development and challenging careers.
• Equal Opportunity Employer.
• Relocation Assistance not provided.

Skills & Technologies

Senior

Remote

Degree Required

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GE HealthCare Technologies Inc.

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About GE HealthCare Technologies Inc.

GE HealthCare Technologies Inc. designs, manufactures and services medical imaging, diagnostics, monitoring and life-care equipment for hospitals, clinics and research institutions worldwide. The company’s portfolio includes MRI, CT, ultrasound, X-ray and molecular imaging systems, contrast agents, pharmaceutical diagnostics, ventilators and anaesthesia machines, enterprise digital solutions, and after-sales support, training and financing services. Headquartered in Chicago, Illinois, it operates manufacturing, R&D, sales and service facilities across North America, Europe and Asia.

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