Marketing Manager

📋 Description

• • As a Marketing Manager at BetMGM, you will play a pivotal role in driving the success of sports betting and online gaming products across Canada and the US by developing and implementing data-informed marketing strategies that engage audiences and strengthen brand presence in a rapidly evolving industry.
• • Your day-to-day responsibilities will include researching and evaluating new iGaming opportunities, planning and executing marketing campaigns, leveraging data to inform acquisition and retention strategies, managing cross-functional teams without direct authority, developing compelling communication materials for stakeholders, reviewing partner agreements, collaborating with legal and compliance teams, owning and managing marketing channel calendars, and ensuring adherence to regulatory guidelines in licensed Canadian territories.
• • BetMGM is a joint venture between MGM Resorts International and Entain Group, employing over 1,400 talented professionals dedicated to revolutionizing sports betting and online gaming through technology-driven innovation and a culture of inclusivity, belonging, and high performance.
• • In this role, you will deepen your expertise in gaming marketing, enhance your ability to lead complex cross-functional initiatives, strengthen your data-driven decision-making skills, and gain hands-on experience navigating regulatory environments in North American iGaming markets—positioning you for continued growth in marketing leadership within the entertainment and technology sectors.