Marketing Manager

Tapcart Inc.

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• Own end-to-end marketing operations for HubSpot, including workflow design, lead scoring, contact segmentation, list hygiene, and reporting to ensure accurate attribution and clean marketing data.
• Drive conversion rate optimization across key marketing surfaces — website, landing pages, email, and paid channels — by designing and executing structured A/B and multivariate tests, identifying funnel drop-offs, and implementing data-backed improvements.
• Lead product marketing efforts for new product launches by developing messaging frameworks, positioning documents, sales enablement assets, and competitive intelligence to translate product capabilities into buyer-resonant language.
• Maintain and update core marketing assets continuously to reflect product evolution and market feedback, ensuring alignment between product features and go-to-market messaging.
• Build and manage customer marketing programs including onboarding sequences, expansion campaigns, and retention workflows, partnering with Customer Success to create a pipeline of customer references and advocates.
• Serve as the operational backbone of the marketing team by owning the marketing calendar, project tracking, cross-functional coordination, and timeline management to ensure campaigns and product launches execute on schedule.
• Proactively flag blockers, close communication loops, and streamline workflows to eliminate inefficiencies and keep the team aligned and productive.
• Leverage AI tools to automate repetitive tasks, enhance workflow efficiency, and accelerate content and campaign production, building new solutions where existing tools fall short.
• Collaborate closely with Rev Ops, Sales Ops, Product, and Customer Success teams to align systems, data, and goals across functions, ensuring seamless handoffs and shared accountability.
• Pull, interpret, and present funnel metrics and performance dashboards to the broader team, translating data into actionable insights that inform strategy and optimize spend.
• Write clear, high-quality copy across all marketing contexts — customer emails, internal briefs, product one-pagers, and campaign assets — without requiring copywriting support to reach a polished standard.
• Maintain a structured, systems-oriented approach to marketing, building playbooks from scratch where none exist and ensuring processes are scalable, repeatable, and documented.
• Stay current with evolving marketing technologies, APIs, and integrations to optimize the marketing tech stack and improve cross-tool workflow efficiency.
• Support the team’s operational rhythm by managing deadlines, prioritizing tasks, and ensuring nothing falls through the cracks in a fast-paced, high-growth environment.

🎯 Requirements

• 5+ years of experience in marketing operations with deep HubSpot proficiency
• Proven track record running conversion rate optimization experiments (A/B tests, multivariate tests)
• Demonstrated product marketing experience including messaging, positioning, and go-to-market asset creation
• Strong operational mindset with ability to build systems and manage complex workflows
• Excellent written communication skills across diverse marketing contexts
• Analytical fluency with funnel data, dashboards, and performance metrics

🏖️ Benefits

• 401(k) plan and equity grants for all full-time employees
• Affordable medical, dental, and vision coverage with mental health support via Headspace and Talkspace
• Flexible PTO policy, 11 paid company holidays, and remote work eligibility
• One-time home office setup stipend and recurring merchant shopping stipend

Skills & Technologies

REST

Remote

$120k-130k

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Tapcart Inc.

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About Tapcart Inc.

Tapcart Inc. provides a no-code mobile commerce platform that converts Shopify storefronts into native iOS and Android applications. The SaaS solution offers drag-and-drop design tools, push-notification marketing, real-time inventory sync, and analytics dashboards for consumer brands seeking to increase mobile revenue without custom development. Founded in 2017, the company serves thousands of merchants globally from its Santa Monica headquarters.

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