Marketing Manager, Employer Activation (Remote)

Rula Health, Inc.

Job Overview

Location

Remote - United States

Job Type

Full-time

Full Job Description

📋 Description

• As an Employer Activation Marketing Manager at Rula Health, you will drive growth by leading data-driven marketing initiatives that generate patient starts from employer partners, directly impacting access to mental healthcare.
• You will execute end-to-end activation campaigns, optimize conversion touchpoints through A/B testing, automate workflows using AI and MarTech tools, and develop scalable playbooks to increase team efficiency.
• You will partner with Analytics to ensure accurate data attribution, report on conversion rates and incrementality, and serve as a cross-functional bridge between Marketing, Commercial, and Sales teams to align efforts with partner needs.
• In this role, you will deepen your expertise in B2B marketing, growth experimentation, and healthcare activation while contributing to a mission-driven organization dedicated to reducing mental health stigma and expanding access to care.

🎯 Requirements

• 5+ years of related professional experience in Marketing, Growth, or Operations with a focus on user activations
• Proficiency in data analysis and reporting tools (e.g., Excel/Google Sheets, Looker, SFDC)
• Demonstrated ability to manage complex, high-visibility projects with cross-functional stakeholders
• Experience in B2B marketing or account management, preferably with enterprise clients
• Hands-on experience with marketing automation tools (e.g., HubSpot)
• Familiarity with using AI tools or agents (e.g., ChatGPT, Claude) to automate content versioning, data cleaning, or campaign operations

🏖️ Benefits

• 100% remote work environment with flexible hours to support work-life balance (U.S.-based, excluding Hawaii)
• Comprehensive health benefits including medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access for retirement savings
• Generous time-off policies, including 2 company-wide shutdown weeks annually for self-care
• Paid parental leave for all parents (birthing, non-birthing, adopting, fostering)
• Employee Assistance Program (EAP) for mental and physical health support
• New hire home office stipend and quarterly department stipend for team-building
• Wellness events, lunch & learns, and access to employee resource groups promoting inclusion and belonging

Skills & Technologies

Remote

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Rula Health, Inc.

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About Rula Health, Inc.

Rula Health, Inc. operates an online platform that connects individuals with licensed therapists and psychiatrists for video-based mental health care. The company offers in-network access within the United States, matching patients to providers based on clinical needs, insurance coverage, and scheduling preferences. Services include individual therapy, couples therapy, psychiatry, and medication management. Rula coordinates care through secure telehealth technology, handles insurance billing, and provides ongoing support to both patients and clinicians. Founded in 2021, the company aims to increase access to affordable, evidence-based behavioral health services nationwide.

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