Marketing Manager, Humanities (Remote)

Cengage Learning Holdings II, Inc.

Job Overview

Location

2 Locations

Job Type

Full-time

Full Job Description

📋 Description

• The Marketing Manager, Humanities contributes to the strategy and leads the execution of demand generation and thought leadership programs that drive awareness, engagement, and pipeline for Cengage and its products, playing a key role in helping students discover the power and joy of learning through education innovation.
• Day to day, the person will own and execute demand marketing programs across owned, paid, and earned channels, support thought leadership initiatives including content, events, and earned media, execute and optimize marketing campaigns, partner with Sales and GTM stakeholders on sales readiness, support pipeline generation and health, analyze and report on campaign performance, and manage workstreams with moderate autonomy while raising risks and dependencies as needed.
• Cengage is a global education technology company driven by a culture of inclusion, engagement, and discovery, where employees are empowered to bring their authentic selves to work and contribute to improving learners’ lives worldwide through affordable, quality digital products and services like MindTap and Cengage Unlimited.
• In this role, the person will develop expertise in demand marketing, campaign optimization, and cross-functional collaboration, gaining experience in thought leadership, pipeline analytics, and marketing operations within a purpose-driven organization committed to innovation in education.

🎯 Requirements

• Working knowledge of demand marketing and campaign coordination, including lead generation, engagement through targeted materials, and multi-channel marketing
• Ability to support thought leadership initiatives across content, events, speakers, and earned media
• Experience accomplishing marketing campaigns through proprietary, paid, and earned media, with attention to performance and optimization
• Analytical skills to support pipeline analysis, campaign reporting, and performance measurement
• Strong written and verbal communication skills, with the ability to collaborate effectively across Sales, Marketing, and Operations teams
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Typically requires 3–5 years of relevant experience in demand marketing, campaign execution, marketing operations, or a related field

🏖️ Benefits

• Eligibility to participate in the company’s discretionary incentive bonus program with a 5% annual individual target
• Access to Cengage’s comprehensive Total Rewards package designed to support and empower employees
• Opportunity to work remotely in a role that contributes to global education impact
• Commitment to reasonable accommodations for qualified individuals with disabilities during the application process
• Inclusion in a workplace culture that values diversity, engagement, and discovery through integrated programs and initiatives
• Exposure to scalable education technology platforms like MindTap and Cengage Unlimited serving millions of learners worldwide

Skills & Technologies

Onsite

Degree Required

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Cengage Learning Holdings II, Inc.

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About Cengage Learning Holdings II, Inc.

Cengage provides higher education course materials, digital learning platforms, and e-textbooks. Its offerings include MindTap, WebAssign, and Cengage Unlimited, serving colleges, universities, students, and lifelong learners worldwide.

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