Job Overview
Location
Palo Alto, CA (Open to US-based Remote)
Job Type
Full-time
Category
Marketing
Date Posted
May 3, 2026
Full Job Description
đź“‹ Description
- • As a Marketing Manager for Lifecycle at Wealthfront, you will lead the development and execution of marketing programs across email, in-app, and push notification channels to guide clients through their financial journey, directly contributing to customer engagement, retention, and product adoption in the fintech space.
- • Day to day, you will design, test, and optimize lifecycle campaigns, collaborate with Product Marketing, Creative, Data Science, and Engineering teams to align messaging with product launches and customer segments, and use quantitative and qualitative insights to personalize experiences at each stage of the funnel.
- • You will join a data-driven, cross-functional marketing team at Wealthfront, a leader in financial technology that empowers users through automated investing, high-yield savings, and financial planning tools, with a mission to make investing delightfully easy and understandable.
- • In this role, you will deepen your expertise in lifecycle marketing, customer journey mapping, segmentation, and personalization while gaining exposure to advanced analytics and experimentation frameworks, positioning you to drive measurable impact and grow into a strategic marketing leader within a high-growth fintech environment.
🎯 Requirements
- • Proven experience leading multi-channel lifecycle marketing campaigns (email, in-app, push notifications)
- • Strong background in customer segmentation and personalization strategies
- • Ability to blend strategic thinking with operational execution in marketing initiatives
- • Experience collaborating with Product Marketing, Creative, Data Science, and Engineering teams
- • Comfort working with quantitative and qualitative marketing insights to inform decisions
- • Track record of identifying and executing opportunities to uplevel ongoing marketing efforts
🏖️ Benefits
- • Remote-friendly work environment open to US and Canada-based candidates
- • Opportunity to work at a leader in the financial technology industry with a mission-driven focus
- • Direct reporting to the Director of Marketing, Lifecycle with clear growth pathways
- • Cross-functional collaboration with Product, Data Science, Engineering, and Creative teams
- • Access to advanced tools and data for experimentation and campaign optimization
- • Contribution to making investing accessible, easy, and understandable for clients
Skills & Technologies
About Wealthfront Inc.
Wealthfront Inc. operates an SEC-registered robo-advisor that builds and manages diversified, low-cost ETF portfolios for individual investors. Using Modern Portfolio Theory, the platform automates asset allocation, daily tax-loss harvesting, and rebalancing across taxable and retirement accounts. Additional services include high-yield cash accounts, automated savings transfers, and low-interest portfolio-backed credit lines. The company charges a flat advisory fee, provides fiduciary advice, and delivers goal-based planning tools through web and mobile applications.
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