Marketing Operations

Alan SAS

Job Overview

Location

Anywhere in France

Job Type

Full-time

Full Job Description

📋 Description

• Operate and optimize Alan’s outbound messaging platform (email, push, product notifications) to enable product, marketing, and growth teams to ship messages safely, consistently, and at scale without engineering bottlenecks.
• Serve as the strategic partner for product managers, marketers, and growth teams, co-owning outbound messaging strategy and enforcing messaging quality standards across all channels.
• Manage recipient lifecycle stages, segmentation logic, volume controls, frequency caps, and unsubscribe workflows to ensure compliant and respectful communication practices.
• Own Customer.io platform governance: manage contractual terms, user access, automation workflows, campaign lifecycle, and workspace health for 1.7M profiles and 832 attributes.
• Ensure data integrity across the messaging stack by maintaining attribute and event registries, monitoring sync quality, and enforcing data hygiene standards.
• Govern back-end triggered email systems, aligning them with front-end messaging rules to create a unified, clean, and auditable communication system.
• Design and maintain automated routing, re-engagement, and lifecycle flows across multiple domains including members, admins, and prospects.
• Create and maintain the official messaging playbook, documenting best practices, governance rules, and operational workflows for cross-functional teams.
• Lead onboarding and training for all teams shipping messages, ensuring 100% adoption of Design Studio and standardized messaging templates.
• Evangelize messaging best practices across product, marketing, and growth teams to foster a culture of self-service, data-driven communication, and user-centric design.
• Monitor campaign performance and platform metrics to surface anomalies, prioritize improvements, and reduce communication pressure on members.
• Collaborate with Growth teams to align on shared tooling and ensure seamless integration between acquisition and retention messaging strategies.
• Act as the primary point of contact for all outbound messaging operations, bridging technical systems with business needs to turn messaging into a scalable, reliable service.
• Track and report on key KPIs including message delivery rates, complaint rates, opt-out rates, and engagement metrics to inform strategic decisions.
• Proactively identify friction points in the messaging workflow and eliminate engineering dependencies by automating processes and standardizing templates.
• Ensure compliance with regional regulations (e.g., GDPR) and internal policies across all messaging channels in France, Belgium, Spain, and Canada.
• Maintain documentation for all automation rules, data models, and governance policies to ensure continuity and knowledge sharing across teams.
• Partner with engineering to define platform requirements based on operational needs, translating team feedback into actionable product improvements.
• Continuously improve the platform’s scalability to support growth to millions of members across six countries without linear team expansion.

🎯 Requirements

• 5+ years in PMM, marketing ops, CRM ops, lifecycle marketing, or growth ops within a tech environment
• Hands-on experience with enterprise messaging platforms (Customer.io, Braze, Iterable, Marketo, HubSpot, or equivalent)
• Strong grasp of CRM data models, including attribute/event design and sustained data hygiene practices
• Proven ability to design and maintain lifecycle, segmentation, and re-engagement flows across multiple user domains
• Excellent stakeholder management skills with experience interfacing across product, marketing, and growth teams
• Analytical rigor: ability to interpret platform and campaign data, surface anomalies, and prioritize initiatives based on metrics
• Excellent written and spoken English

🏖️ Benefits

• Fair rewards: generous equity packages complementing base salary
• Flexible office: option for HQ workspace, sponsored co-working, or full remote with home office equipment sponsorship
• Top-of-the-range equipment: MacBook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones
• Comprehensive healthcare insurance: 100% coverage for you and your children, 90–100% for partners (permanent contracts only)
• Coaching: dedicated personal coach from day one to support impact, engagement, and alignment with company values
• Extended parental leave for all new parents

Skills & Technologies

Remote

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Alan SAS

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About Alan SAS

Alan SAS is a French health insurance company providing digital-first coverage for individuals and businesses. Founded in 2016, it offers fully digital enrollment, claims, and customer support through its mobile and web apps. The company focuses on transparent pricing, preventive care programs, and integrated telehealth services. Alan operates as a licensed insurance carrier regulated by the French Prudential Supervision and Resolution Authority (ACPR).

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