Marketing Operations Business Partner

📋 Description

• • Marketing Operations Business Partner role serves as the strategic glue between Marketing and Sales teams, owning the tech stack and ensuring lead lifecycle accuracy to drive measurable pipeline and revenue growth.
• • Day-to-day responsibilities include auditing end-to-end lead lifecycle for 100% tracking accuracy, acting as primary liaison between sales and marketing to translate feedback into process improvements, designing and optimizing lead scoring models and automated routing, setting data hygiene standards, overseeing lead source attribution, evaluating workflows to reduce friction, leveraging AI and new tools for efficiency, and developing scalable SOPs for lead handling and rollout.
• • Modernizing Medicine (ModMed) is a fast-growing healthcare technology company founded in 2010 by a physician and tech entrepreneur, known for its 'for doctors, by doctors' approach, serving 4,500+ employees globally with headquarters in Boca Raton, FL and a major presence in Hyderabad, India.
• • In this role, you will develop expertise in B2B marketing operations, gain deep experience with marketing automation and CRM platforms, influence cross-functional strategy between sales and marketing, and contribute directly to revenue growth through data-driven process optimization in a high-impact, innovative healthcare SaaS environment.