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Marketing Operations Lead

Addi S.A.S.

Job Overview

Location

Colombia

Job Type

Full-time

Full Job Description

📋 Description

• Architect and scale the technical infrastructure and AI-driven operational layer that powers Addi’s growth engine, ensuring reliable, cost-efficient, and measurable multi-channel marketing campaigns.
• Redesign Braze canvas architecture, implement automated journey health monitoring, optimize LLM token usage, renegotiate vendor contracts, and establish standardized campaign governance to reduce errors and accelerate speed-to-market.
• Build a scalable incentive engine for cashback/coupon campaigns and a real-time growth health dashboard by hardening data pipelines between Braze, Amplitude, and Snowflake.
• Lead a high-output team in a regulated fintech environment, driving ownership, cross-functional collaboration with Risk, Legal, and Engineering, and operational excellence through zero-defect QA processes and strict SOPs.

🎯 Requirements

• 7-10 years of experience in Marketing Operations, RevOps, or Engineering, with at least 3 years in a leadership role within a high-growth fintech or marketplace.
• Proven experience moving AI from experiment to production, including managing API costs and reliability for customer-facing workflows using LLMs (Anthropic, OpenAI).
• Expert-level proficiency in Braze (Liquid logic, connected content, API-triggered canvassing), SQL, Amplitude, and familiarity with GitHub/GitLab for managing agentic workflow scripts.
• Demonstrated ability to save over $100k annually in tool spend through optimization or reduce campaign error rates from double digits to near-zero.
• Experience managing marketing infrastructure for products with millions of monthly active users and high transaction volumes.
• Strong commercial and vendor acumen, including negotiating SaaS contracts and evaluating vendor performance against SLAs for $1M+ Martech spend.

🏖️ Benefits

• Competitive compensation package with meaningful equity ownership in a fast-growing, profitable fintech leader.
• Opportunity to work on impactful financial inclusion initiatives that empower over 2 million customers and 20,000 merchants in Colombia.
• Collaborate with world-class investors and top-tier global talent in a culture of ownership, excellence, and transparency.
• Access to professional growth opportunities in a rapidly scaling company shaping Latin America’s financial ecosystem.
• Work in a mission-driven environment where innovation, accountability, and customer impact are central to everything we build.

Skills & Technologies

GitLab

GitHub

Senior

Onsite

Degree Required

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Addi S.A.S.

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About Addi S.A.S.

Addi is a Colombian fintech company that offers a buy now, pay later (BNPL) solution for consumers in Latin America. The company partners with merchants to provide point-of-sale financing, allowing customers to purchase goods and services and pay for them in installments. Addi focuses on making credit accessible and affordable, particularly for individuals who may not have access to traditional banking services. Their platform aims to simplify the purchasing process and empower consumers with flexible payment options, thereby driving sales for their merchant partners and promoting financial inclusion within the region.

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