Job Overview
Location
Canada
Job Type
Full-time
Category
Software Engineering
Date Posted
August 18, 2026
Full Job Description
đź“‹ Description
- • This role exists to make our marketing systems reliable — so campaigns launch clean, leads route correctly, and the data behind our funnel can be trusted.
- • You'll be the hands-on operator of our marketing systems: the person actually in Marketo day-to-day, configuring, maintaining, and optimising it, and diagnosing and fixing what breaks across our connected systems.
- • You'll set the technical standard our execution partners work to, with real autonomy in how you get the work done in a scalable way.
- • Serving as the hands-on technical owner of our marketing technology stack — Marketing Automation Platform (Marketo) and the surrounding tools (webinar/event platforms, enrichment and ABM tools, email build platform, etc.) — configuring, maintaining, and optimising each, and acting as the go-to expert on how they all work and talk to each other.
- • Owning our core operational programs: lead lifecycle and scoring, nurture architecture, and other key operational campaigns.
- • Integration and troubleshooting, independently: sync failures, routing errors, field mapping, webinar and event platform connections, and any tool in the stack that won't talk to another.
- • Maintaining email channel operations: segmentation and personalisation logic, dynamic content, deliverability, and send governance — frequency rules, suppression and audience conflicts — so the channel stays healthy as volume grows.
- • Tracking, attribution, and data: UTM tracking standards, campaign and channel taxonomy, and the attribution tooling that sits on top — you'll own and maintain it, and support campaign performance reporting by making sure the underlying data is accurate, complete, and readily accessible to whoever's building the report.
- • Maintaining data integrity: you define what clean means and make sure it holds — data hygiene, dedupe, normalisation, enrichment, purging — so records flow correctly through the funnel.
- • Setting the standards the function runs on and documentation for our key processes and systems — and keeping that documentation current as programs, tools, and workflows evolve, so the function runs on shared knowledge.
- • Partnering directly with Demand Gen, Events, and Sales — turning their goals into what the systems do and running an intake/prioritisation approach.
- • Directing our external execution agency — setting the specs, standards, and quality bar they build to — and mentoring the team as we grow.
- • Finding ways to use AI to optimize and automate our operations workflows — scoring, segmentation, QA, and repetitive tasks — with governance.
🎯 Requirements
- • 5+ years in marketing operations, ideally B2B SaaS.
- • Marketo Certified Expert (Adobe Certified Expert — Marketo Engage), or equivalent demonstrated hands-on experience.
- • Deep hands-on Marketo experience, with strong functional fluency in Salesforce — you understand its data model and how it talks to Marketo well enough to diagnose sync and integration issues yourself.
- • You've owned a lead lifecycle and scoring model in production and materially improved it — you can explain what was wrong, what you changed, and how you knew it worked.
- • You've implemented and maintained tracking and attribution infrastructure that reporting depended on.
- • Strong email operations background: segmentation and personalisation logic, nurture builds, and working knowledge of deliverability and sender reputation.
🏖️ Benefits
- • Launch a career at one of the fastest-growing SaaS companies in North America and EMEA!
- • Live your best life (LYBL)! $200/mo (USD) for anything that enhances your life
- • Comprehensive employee health and life insurance coverage
- • Competitive compensation & bonus program
- • Statutory vacation + Flexible vacation
- • Time off for your birthday & volunteering
- • Employee resource groups
- • Opportunities for team and company-wide get-togethers!
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Optro Inc.
Optro is a technology company focused on revolutionizing the way businesses manage and leverage their data. They provide an AI-powered platform designed to automate data operations, enabling organizations to extract deeper insights, improve data quality, and accelerate data-driven decision-making. Their solution addresses common challenges in data integration, transformation, and governance, making complex data processes more accessible and efficient. Optro serves a wide range of industries, empowering them to unlock the full potential of their data assets for competitive advantage and operational excellence.
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