Marketing Ops Manager

Tapcart Inc.

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• Own end-to-end marketing operations for HubSpot, including workflow design, lead scoring, contact management, segmentation, and reporting to ensure data accuracy and clean attribution.
• Drive conversion rate optimization across key marketing surfaces — website, landing pages, email, and paid channels — by running structured A/B and multivariate tests, identifying funnel drop-offs, and implementing data-backed improvements.
• Support product go-to-market motion by developing messaging frameworks, positioning documents, sales enablement assets, and competitive intelligence for new product launches and product evolution.
• Build and manage customer marketing programs including onboarding sequences, expansion campaigns, and retention workflows, partnering with Customer Success to create a customer reference pipeline and advocate program.
• Serve as the operational backbone of the marketing team by owning the marketing calendar, project tracking, cross-functional coordination, and campaign timelines to ensure timely execution and accountability.
• Leverage AI tools to automate repetitive tasks, enhance workflow efficiency, and accelerate content and campaign production without sacrificing quality or strategy.
• Maintain alignment between marketing, sales, Rev Ops, and Product teams by ensuring systems, data, and processes are integrated and synchronized across functions.
• Translate complex product capabilities into clear, compelling, and buyer-focused messaging for use in marketing collateral, sales tools, and customer communications.
• Pull, interpret, and present funnel metrics and performance dashboards to the broader team, using data to inform strategy and demonstrate marketing impact.
• Proactively identify operational gaps, build systems to close them, and create scalable processes that reduce friction and increase team velocity.
• Write high-quality copy across multiple formats — including customer emails, internal briefs, product one-pagers, and campaign assets — without requiring copywriting support.
• Collaborate seamlessly with Sales, Product, Customer Success, and Rev Ops teams, managing expectations, communicating proactively, and fostering strong cross-functional partnerships.
• Continuously refine and update core marketing assets to reflect product changes, market feedback, and evolving buyer journeys.
• Monitor and optimize the marketing tech stack’s integration points, ensuring seamless data flow between HubSpot and other tools in the GTM ecosystem.
• Implement and maintain list hygiene practices to ensure accurate targeting and reduce spam complaints or deliverability issues.
• Use project management tools to track marketing initiatives, flag blockers, and ensure deadlines are met across multiple concurrent campaigns and launches.
• Experience the Tapcart platform firsthand through a recurring merchant shopping stipend to better understand customer needs and product value.

🎯 Requirements

• 5+ years of experience in marketing operations with deep HubSpot proficiency
• Proven track record running conversion rate optimization experiments (A/B tests, multivariate tests)
• Demonstrated ability to develop product messaging, positioning documents, and sales enablement assets
• Strong operational mindset with experience building systems and processes to improve team efficiency
• Excellent written communication skills across marketing, product, and internal contexts
• Analytical fluency in interpreting funnel data, building dashboards, and translating insights into action

🏖️ Benefits

• 401(k) plan and competitive equity grants
• Affordable medical, dental, and vision coverage
• Mental health support via Headspace and Talkspace
• Flexible PTO policy and 11 paid company holidays
• Remote work eligibility across 22 U.S. states
• One-time home office setup stipend
• Recurring merchant shopping stipend to experience Tapcart’s platform

Skills & Technologies

REST

Remote

$120k-130k

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Tapcart Inc.

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About Tapcart Inc.

Tapcart Inc. provides a no-code mobile commerce platform that converts Shopify storefronts into native iOS and Android applications. The SaaS solution offers drag-and-drop design tools, push-notification marketing, real-time inventory sync, and analytics dashboards for consumer brands seeking to increase mobile revenue without custom development. Founded in 2017, the company serves thousands of merchants globally from its Santa Monica headquarters.

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